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700 WLW Dominates in Cincinnati Winter Ratings Book

“Mornings produced the highest share on the station, delivering a massive 17.2 share among Persons 35-64.”

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700 WLW has been a ratings powerhouse for decades in Cincinnati. The 2024 winter ratings book shows that status isn’t in jeopardy.

Cincinnati’s dominant news/talk brand finished the quarter as the top rated station in weekday prime (M-F, 6a-7p) among Persons 35-64 with a 14.3 share. With Persons 25-54, WLW finished fifth with a 5.9 share.

Individually, mornings produced the highest share on the station. Mike McConnell, who hosts from 5a-9a, and the first hour of Scott Sloan’s midday show make up the 6a-10a daypart. Those two combined to deliver a massive 17.2 share among Persons 35-64, topping the market. With Persons 25-54, the daypart pulled a 9.4 share, good for third in the market.

Middays saw another strong performance between the final two hours of Sloan’s program and Bill Cunningham (12p-3p). WLW finished second with Persons 35-64 with a 14.0 share. In the Persons 25-54 demo, the 4.3 share it featured earned a seventh-place showing.

Afternoons (3-7p) featured Eddie Fingers & Rocky Boiman from 3p-6p, and the first hour of Lance McAllister’s sports-focused program. Collectively the two shows grabbed the top spot in the market with a 12.1 share with Persons 35-64. They ranked eight with a 4.5 share among Persons 25-54.

For the full week (M-Su, 6a-12a), 700 WLW earned a 13.2 share with Persons 35-64, ranking first. In the Persons 25-54 demo, the station tied for fifth with a 5.4 share.

iHeartMedia-owned sister station 55KRC earned a 3.4 share for the quarter in weekday prime (M-F, 6a-7p) with Persons 35-64. That figure represented a tie for 10th place. With Persons 25-54, the station landed a 2.0 share.

Brian Thomas hosts morning drive, with the first hour of The Glenn Beck Program ending the 6-10a daypart. The station earned a 3.1 share during the four-hour window, finishing tied for 10th with Persons 35-64. It garnered a 2.2 share in the Persons 25-54 demo to finish tied for 13th.

Middays (10a-3p) are split between Beck’s program and The Clay Travis & Buck Sexton Show. The two national program combined to record a 4.7 share, representing a seventh-place finish with Persons 35-64. Among Persons 25-54, the daypart saw a 2.5 share.

In afternoons, The Sean Hannity Show airs from 3p-6p, with the one-hour Simply Money rounding out the daypart. The timeslot finished tied for 10th with a 3.4 share with Persons 35-64, slipping to a 1.2 share among Persons 25-54.

The station finished 11th for the full week (M-SU, 6a-Mid) with Persons 35-64 with a 2.9 share. It earned a 1.5 share in the Persons 25-54 sector to rank tied for 17th.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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Kim Komando Sees Ratings Growth on WLS-AM 890

The one-hour show airs from 7-8 PM on the Chicago news/talk station.

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More than two years after launching a special Friday edition of The Kim Komando Show on WLS-AM 890, the program has seen big ratings gains recently.

The one-hour show airs from 7-8 PM on the Chicago news/talk station. The audience during that timeslot has increased 95% in the Persons 18+ demographic since the spring 2023 ratings period.

That one-hour program is being added to 95.5 WSB in Atlanta on Saturdays from 5-6 PM. It will replace one hour of The Sean Hannity Show in the station’s lineup.

Komando’s expansion comes on the heels of seeing her daily feature Kim Komando’s Digital Life Hack being picked up by WTOP in Washington D.C. last year. 77 WABC in New York has added both the Digital Life Hack and also her Daily Tech Update.

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Keith Olbermann: Clay Travis a ‘No-Talent Racist’ for Criticizing Black News Media Members

“Intellectually, Clay Travis is now what we politely call ‘challenged.'”

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Clay Travis criticized The View co-host Sunny Hostin for her views on WNBA star Caitlin Clark. That led Keith Olbermann to bite back.

Hostin claimed that Clark, who is white, has become one of the most popular athletes in America because of her sex and her race.

Travis sees it differently. In his response to Hostin, he took personal shots at The View co-host.

“Sunny Hostin, to my knowledge, rarely, if ever, says anything smart. I do think she’s pretty and she’s a minority. If Sunny Hostin were an ugly, fat white woman she would have no media career whatsoever if she had the exact same opinions as she does now,” Travis said. “There’s a 0% chance she would be on The View.”

On his Countdown with Keith Olbermann podcast, the former cable news host returned fire on the OutKick founder and conservative news/talk radio host. He claimed Travis benefits from the exact same things he argues Hostin receives.

“Obviously, Travis is a no-talent racist. But his construction here has some merit if you, in fact, pull it out of this equation and apply it instead to him, Clay Travis. Intellectually, Clay Travis is now what we politely call ‘challenged.’ And if he were not fulfilling that niche, he would have no media career whatsoever,” Olbermann declared.

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Dan Mandis: Most People Don’t Live in ‘Hyper-Political Bubble’ Like News/Talk Radio Hosts

“I don’t know what it’s like to be able to sit around and just kind of passively consume the news.”

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There was a strong reaction from conservative talk radio hosts about yesterday’s verdict convicting former President Donald Trump of 34 felony counts of falsifying business records. SuperTalk 99.7 WTN morning host Dan Mandis said not everyone is likely to have the same reaction as he and his radio brethren.

While speaking with hosts Chris Hand and Matt Murphy Friday morning on Nashville’s Morning News, Dan Mandis admitted the nature of his job makes him a much heavier news consumer than the average person.

“We are in a hyper-political sort of bubble. I mean, we are. And I will fully admit that. I don’t know what it’s like to be able to sit around and just kind of passively consume the news,” Mandis said.

He continued by noting that he doesn’t usually surround himself with people who don’t pay attention to the news. Mandis shared that he struggles to relate to them.

“I don’t know what they’re thinking because, unfortunately, the only person I know like that is my daughter,” he shared. “And I have to explain the whole thing to her. And when I, of course, give my very conservative bent on it, and I explained it to her she’s like, ‘Wow, this is effed up.'”

Murphy agreed with Mandis, sharing an anecdote proving his point.

“People are intentionally not absorbing the news, and intentionally not informed as to what’s going on. I assume these aren’t bad people,” Murphy said. “I had someone call me yesterday afternoon and ask me — and they were being dead serious, to your point — they’re like, ‘Hey, what is going on?’ Most of the country doesn’t know what’s going on. And when you start from the beginning — and this is what’s frightening to me — and you try to explain it to them, it’s difficult to explain it to them.

“Then you start going down the rabbit hole and I can hear the person on the other end of the phone giving up. I get to hear them fading off like ‘Ok, I’m sorry I asked this question to begin with,'” Murphy concluded.

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