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WCCO, Twin Cities News Talk Engaged in Tight Race in Minneapolis Winter Ratings Book

In weekday prime (M-F, 6a-7p), the stations jockeyed for position depending on demo.

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Talk radio in the Twin Cities is alive and well, represented by two respected brands, WCCO and Twin Cities News Talk. The two stations battled for the top spot in several different demographics during the winter ratings period. The latest results from Nielsen paint a picture of a very competitive marketplace.

Beginning with Persons 12+, WCCO saw an 8.0 share during the morning drive (6-10a) daypart, helmed by The Morning News with Vineeta Sawkar and the first hour of the Adam and Jordana, hosted by Adam Carter and Jordana Green. That marked a third-place finish in the market for the Audacy-owned brand. The station also earned an 0.8 (Persons 25-54) and 1.3 (Persons 35-64).

Meanwhile, the morning daypart on Twin Cities News Talk features Jon Justice and the first hour of The Glenn Beck Program. Combined the two shows earned a 2.5 share in the Persons 12+ category, and shares of 0.5 (Persons 25-54) and 1.8 (Persons 35-54).

In middays (10a-3p), WCCO’s pairing of Carter and Green, as well as The Chad Hartman Show from 12p-3p produced a 5.1 share, good for a seventh place tie among Persons 12+. The result was lower with Persons 25-54 and 35-64, with the station recording a 0.7 and 1.0, respectively. On the iHeartMedia-owned Twin Cities News Talk, the station aired the final two hours of Glenn Beck’s program, The Clay Travis & Buck Sexton Show, and the first hour of The Sean Hannity Show during the window. The trio delivered a 3.3 share with Persons 12+, and a 2.5 share (Persons 35-64) and 1.5 share (Persons 25-54) in the key demos.

Afternoon drive featured the tightest battle between the two stations. Both WCCO’s Drivetime with DeRusha led by Jason DeRusha and programs helmed by Sean Hannity and Joe Pags were tied with a 1.1 share with Persons 25-54. When WCCO’s stream is added, the station finishes with a 1.2 share in the daypart. Among Persons 35-64, DeRusha’s show finished with a 1.7 share, while Hannity and Pags earned a 1.5 share. With Persons 12+, WCCO scored a 3.2 share, nine-tenths of a share higher than Twin Cities News Talk, which had a 2.3.

In weekday prime (M-F, 6a-7p), the stations jockeyed for position depending on demo. In Persons 12+, WCCO earned a 5.4 share, good for eighth. Twin Cities News Talk finished with a 2.8 share. However, in the Persons 25-54 demo, the outlet bested WCCO with a 1.0 share, compared to a 0.9. Similarly, in the Persons 35-64 demographic, the iHeart-owned brand pulled a 2.0 share, compared to a 1.2 from WCCO.

Finally, the full week ratings (M-Su, 6a-12a) saw WCCO earn a higher share in Persons 12+ with a 5.0, compared to the 2.2 share garnered by Twin Cities News Talk. But, just like the weekday prime sector, Twin Cities News Talk rebounded in Persons 35-64 with a 1.8 share, compared to a 1.5 for WCCO. In Persons 25-54, WCOO’s number was a 1.1, compared to an 0.9 by its competitor.

All numbers reported include both over the air and streaming. Ratings data for Salem Media Group’s AM 1280 The Patriot and Freedom 1570 was not available this quarter.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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Kim Komando Sees Ratings Growth on WLS-AM 890

The one-hour show airs from 7-8 PM on the Chicago news/talk station.

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More than two years after launching a special Friday edition of The Kim Komando Show on WLS-AM 890, the program has seen big ratings gains recently.

The one-hour show airs from 7-8 PM on the Chicago news/talk station. The audience during that timeslot has increased 95% in the Persons 18+ demographic since the spring 2023 ratings period.

That one-hour program is being added to 95.5 WSB in Atlanta on Saturdays from 5-6 PM. It will replace one hour of The Sean Hannity Show in the station’s lineup.

Komando’s expansion comes on the heels of seeing her daily feature Kim Komando’s Digital Life Hack being picked up by WTOP in Washington D.C. last year. 77 WABC in New York has added both the Digital Life Hack and also her Daily Tech Update.

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Keith Olbermann: Clay Travis a ‘No-Talent Racist’ for Criticizing Black News Media Members

“Intellectually, Clay Travis is now what we politely call ‘challenged.'”

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Clay Travis criticized The View co-host Sunny Hostin for her views on WNBA star Caitlin Clark. That led Keith Olbermann to bite back.

Hostin claimed that Clark, who is white, has become one of the most popular athletes in America because of her sex and her race.

Travis sees it differently. In his response to Hostin, he took personal shots at The View co-host.

“Sunny Hostin, to my knowledge, rarely, if ever, says anything smart. I do think she’s pretty and she’s a minority. If Sunny Hostin were an ugly, fat white woman she would have no media career whatsoever if she had the exact same opinions as she does now,” Travis said. “There’s a 0% chance she would be on The View.”

On his Countdown with Keith Olbermann podcast, the former cable news host returned fire on the OutKick founder and conservative news/talk radio host. He claimed Travis benefits from the exact same things he argues Hostin receives.

“Obviously, Travis is a no-talent racist. But his construction here has some merit if you, in fact, pull it out of this equation and apply it instead to him, Clay Travis. Intellectually, Clay Travis is now what we politely call ‘challenged.’ And if he were not fulfilling that niche, he would have no media career whatsoever,” Olbermann declared.

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Dan Mandis: Most People Don’t Live in ‘Hyper-Political Bubble’ Like News/Talk Radio Hosts

“I don’t know what it’s like to be able to sit around and just kind of passively consume the news.”

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There was a strong reaction from conservative talk radio hosts about yesterday’s verdict convicting former President Donald Trump of 34 felony counts of falsifying business records. SuperTalk 99.7 WTN morning host Dan Mandis said not everyone is likely to have the same reaction as he and his radio brethren.

While speaking with hosts Chris Hand and Matt Murphy Friday morning on Nashville’s Morning News, Dan Mandis admitted the nature of his job makes him a much heavier news consumer than the average person.

“We are in a hyper-political sort of bubble. I mean, we are. And I will fully admit that. I don’t know what it’s like to be able to sit around and just kind of passively consume the news,” Mandis said.

He continued by noting that he doesn’t usually surround himself with people who don’t pay attention to the news. Mandis shared that he struggles to relate to them.

“I don’t know what they’re thinking because, unfortunately, the only person I know like that is my daughter,” he shared. “And I have to explain the whole thing to her. And when I, of course, give my very conservative bent on it, and I explained it to her she’s like, ‘Wow, this is effed up.'”

Murphy agreed with Mandis, sharing an anecdote proving his point.

“People are intentionally not absorbing the news, and intentionally not informed as to what’s going on. I assume these aren’t bad people,” Murphy said. “I had someone call me yesterday afternoon and ask me — and they were being dead serious, to your point — they’re like, ‘Hey, what is going on?’ Most of the country doesn’t know what’s going on. And when you start from the beginning — and this is what’s frightening to me — and you try to explain it to them, it’s difficult to explain it to them.

“Then you start going down the rabbit hole and I can hear the person on the other end of the phone giving up. I get to hear them fading off like ‘Ok, I’m sorry I asked this question to begin with,'” Murphy concluded.

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