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AI’s Transformation of Sports Betting Will Be Slow But Sure

“It should be more interesting to speculate on how AI will change the betting experience rather than the act of betting itself. “

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There is no getting away from the influence of artificial intelligence at the moment. Indeed, it has been predicted to disrupt every major industry. Naturally, there is also a lot of talk about how AI is going to disrupt sports. As an example, look at what Intel is doing with the Paris Olympics this summer. It provides a taste of the future of fan interaction, athlete performance, and, of course, data.

Yet, it is also interesting to see the predictions for AI’s role in sports betting, particularly on the bettors’ side. There are a plethora of AI prediction tools available right now. Some of which are built on OpenAI’s GPT Store, essentially a storefront of microservices. If you consider ChatGPT to be a general chatbot, able to answer questions on any topic, then a GPT is a specific one, trained to be an expert in a certain field, so why not football picks or a means to find the best horse racing odds or optimum strategies for basketball betting?

AI can only go so far in sports predictions

While an AI predictor can be a handy tool, we would stop short of proclaiming that it is some kind of all-conquering weapon to beat the bookmakers. For a start, there seems to be a misunderstanding – or willful ignorance – of how sportsbooks work in setting odds. Marketers of these AI tools tend to portray bookmakers’ odds on an event as a code waiting to be unlocked by AI. Yet, it overlooks the role that AI is increasingly playing in the actuary of setting a market and the betting industry’s ability to react to market movements.

In the simplest terms, if everyone is betting on Horse A because AI deemed it would be the winner, then the odds are going to reflect that, with sportsbooks also ensuring that their margins are intact. However, there is also a lack of admission that AI will allow sportsbooks to front run the market. It’s not a zero-sum game, and sportsbooks don’t hold a limitless pot of money waiting to be plundered by bettors. The same contradiction is being made with AI trading bots, claiming that they can make everyone rich by trading stocks. In trading, as with sports betting, there must be winners and losers to support the market.

In all of this, it should also be noted that AI – or rather, the large language models (LLMs) that underpin the decision-making process – can be overestimated in terms of its prowess. LLMs can certainly analyze vast amounts of information, but they do not “think” in the way that humans do. In fact, the AI itself doesn’t understand what it is saying; it predicts a series of words based on their relevancy to each other. This is important in the sense of how it deals with data: Structured data – previous results, player’s stats, home versus road outcomes – is fine for analysis. Unstructured data – a player’s mental fragility, a team’s propensity to choke – is better when in the purview of humans.

The betting experience will be transformed

It should be more interesting to speculate on how AI will change the betting experience rather than the act of betting itself. One term we hear time and time again is “personalization.” This refers to using AI to curate your homepage feed, for example, on an online sportsbook. It makes sense, of course. If you don’t ever bet on baseball, it’s fairly pointless to be greeted by MLB lines when you log in. They can take it further, certainly, moving you toward the types of bets you like to make. Those may be parlays or props bets, and tailored special offers and odds boosts to your favorite sports.

Forbes points out that real-time data feeds could help inform bettors of available strategies for live betting. It’s important to understand the difference between this and chatbot sports predictors that are being marketed across the web currently.

These firms, such as Swish Analytics, are aimed at informing the user of possible options. Perhaps the best way we can frame it is that they make sports betting ‘recommendations’ rather than sports betting ‘tips.’. However, as we pointed out earlier, sportsbooks will continue to take steps to protect their margins.

Some feel that the pursuit of data takes the fun out of betting. The enjoyable part of sports betting has always been finding value in something that you believe is unseen, picked up by a gut feeling or some spark of intuition. Using an algorithm – and now AI – can remove that entertainment value. Of course, bettors will always pursue profit, but the entertainment factor also counts.

One of the problems with analyzing AI’s impact on any sector is that we’re still very early in the process. ChatGPT is less than two years old. Some have suggested that we are in a similar stage to the World Wide Web in the 1990s. Back then, we did not know how revolutionary it would be. Most of us failed to predict outcomes like mass social media, the iPhone revolution, and so on. As such, it is still speculative to speculate on AI’s impact on sports betting beyond the admission that it will disrupt a multi-billion dollar industry in the coming years.

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The Thrills of UEFA Champions League: A Guide for Students

“The UEFA Champions League is more than just a football tournament; it’s a cultural phenomenon that brings people together across continents.

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Introduction: The Heart of European Football

The UEFA Champions League is not just a football tournament; it’s a global phenomenon that captivates millions of fans around the world from September to May each year. Known for its high-octane matches, this competition brings together Europe’s finest clubs in a battle for glory and the coveted title of the best football team in Europe. From iconic moments to breathtaking goals, the Champions League has it all.

Why Students Should Care About the Champions League

For students, the Champions League can be more than just a source of entertainment; it’s a vibrant community where passions ignite, friendships are formed, and memorable moments are shared. Whether you’re watching games in a packed campus lounge, discussing the latest matches over lunch, or playing FIFA with mates, the Champions League offers numerous ways to relax and unwind from the academic grind.

Academic Insights and Essay Writing

Moreover, the strategic aspects of football provide fascinating case studies for a range of academic disciplines, including sports science, business, and media studies. For those studying these fields, analyzing tactics, branding strategies, and broadcasting rights can offer valuable insights. Similarly, students requiring academic support on football-related topics or any other subject can benefit from the nursing paper writing service, who ensure that your academic needs are met promptly and proficiently.

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A Brief History of the UEFA Champions League

From European Cup to Champions League

The tournament began in 1955 as the European Cup and was rebranded in 1992 to become the UEFA Champions League. This change not only introduced a new format but also incorporated multiple teams from certain countries, reflecting the growing competitiveness and quality across European clubs.

How the Tournament Works

The Format Explained

The Champions League kicks off with a group stage consisting of 32 teams divided into eight groups. Each team plays the others in their group twice, once at home and once away. 

The top two teams from each group qualify for the knockout stages, which include the round of 16, quarter-finals, semi-finals, and the grand finale. The knockout rounds add a layer of tension and excitement, as they are played over two legs—home and away—except for the final, which is a single match held at a neutral venue.

Legendary Moments in Champions League History

Memorable Matches and Iconic Goals

The Champions League has been the stage for some of the most unforgettable moments in football history. Who could forget the dramatic night in Istanbul in 2005, when Liverpool came back from 3-0 down at halftime to win on penalties against AC Milan? 

Or the last-minute heroics of Manchester United in 1999, scoring two goals in injury time to snatch the trophy from Bayern Munich? These moments are etched in the memories of fans forever.

The Impact on Players’ Careers

A Platform for Legends

Performing well in the Champions Missions can catapult players to international stardom. Legends like Cristiano Ronaldo and Lionel Messi have used this platform to showcase their skills to the world, each becoming synonymous with the tournament’s success. 

For players, excelling in the Champions League is not just about club success but also about leaving a lasting legacy in the world of football.

Balancing Football Passion and Academics

Tips for Student Fans

For student fans, balancing the passion for football with academic responsibilities can be challenging, especially during the excitement of the Champions League season. 

Setting schedules, recording games to watch later, and incorporating football discussions into academic projects can help maintain this balance. Remember, moderation is key.

Exploring the Economics of the Champions League

Financial Impacts and Club Benefits

The UEFA Champions League is not only a prestigious sporting event but also a significant economic powerhouse in the world of football. Participating clubs benefit greatly from substantial prize money, increased matchday revenues, and enhanced sponsorship and broadcasting deals. 

For students studying sports management or economics, analyzing the financial distribution of the Champions League offers insights into the commercial dimensions of global sports. Understanding how revenue is generated and distributed among participating clubs can shed light on the financial stakes behind the glamorous matches.

The Role of Technology in Modern Football

Tech Advances in the Champions League

Technology plays an increasingly crucial role in shaping modern football, and the Champions League has been at the forefront of adopting technological innovations. From the implementation of goal-line technology to the recent introduction of VAR (Video Assistant Referee), these tools aim to enhance the accuracy and fairness of the game. 

For tech-savvy students, exploring the integration of technology in football can be a fascinating study, providing a clear view of how digital advancements are being utilized to improve decision-making and the overall integrity of the sport.

Fan Culture and Community Engagement

The Global Fanbase of the Champions League

The UEFA Champions League boasts one of the most diverse and widespread fan bases in the world. The tournament’s ability to draw viewers from every corner of the globe creates a unique cultural mosaic that is rich in diversity yet united by a common passion for football. 

For students interested in sociology or cultural studies, examining the fan culture surrounding the Champions League—ranging from local supporter groups to global online communities—offers a chance to study how sports can influence identities and foster a sense of belonging among diverse populations.

Final Thoughts: Why the UEFA Champions League Matters

The UEFA Champions League is more than just a football tournament; it’s a cultural phenomenon that brings people together across continents. For students, it offers a unique blend of excitement, entertainment, and education. 

It provides not only a break from the regular academic routine but also a chance to appreciate teamwork, strategy, and international camaraderie. 

As the anthem plays and teams line up under the bright lights, the Champions League continues to be a testament to the beautiful game and its ability to inspire and unite people around the world!

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Can The NBA Recapture Their Lost Ratings?

“People have switched away from the NBA in droves—viewership has more or less halved since the 2010 season.”

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It didn’t feel like too long ago that the NBA was considered the top US sports team, but it’s witnessed a worrying, spectacular decline over the last decade, falling miles behind the NFL. Although basketball has never dominated as a sport in the US like the NFL has, the disparity between the popularity of the two sports has never been wider.

These sustained, diminishing viewing figures are alarming for NBA chiefs, as it can be the first sign of a rot. As soon as people start switching off en masse, the amount of money for broadcasting will be impacted, which will trickle down further and impact player wages and franchises, who will have to increase ticket prices to accommodate the loss of centralized funding.

Instead of deliberating on the problems at hand, the NBA’s chiefs and executives and some of the leading franchises have been exploring ways to turn around the league’s wider misfortunes—but what are some of the methods they could implement to truly turn the tide and close ground on the NFL?

The Emergence Of A Household Name

You only need to look at some of the NBA’s legends over the last 30 years—Michael Jordan, Shaq, and Kobe—to realize just how important it is for American sports to have a dominant name that acts as the face of the organization. Nearly thirty years on from the magical Chicago Bulls team, Netflix’s The Last Dance has shown just how magical that 1990s period was in the NBA.

To say Michael Jordan was a household name back then would be the understatement of the century. Alongside potentially Mike Tyson, he was the most recognizable name in American sports. Jordan starred in Space Jam and was followed everywhere by the paparazzi, including in and out of his favorite restaurants and casinos.

While it’s no secret that MJ was a fan of a few blackjack games and would constantly bet against his teammates over small battles and disagreements, his approach to these games instilled such a winner’s mentality. It made him much more human and relatable to the working American.

Jordan would reportedly travel miles away from the team hotel to play blackjack. While playing real blackjack online would be a lot more convenient for him today, his unique character, his commitment to not being PR-managed, and his thirst for playing blackjack, gambling, and winning were part of the more extensive Jordan package.

If he hadn’t constantly performed out on the court, maybe the NBA might have paid closer attention to his blackjack exploits, but it was part of the complex ingredients that made him such a formidable opponent for many.

Streaming Services – Adapting To A Modern Day Audience

Having such an enigmatic, highly-skilled American with crossover appeal at the top of any US sport inevitably brings in big numbers – and while the NBA has been lacking this for a while, with many of the top names coming in from overseas, the organization hasn’t helped itself either with a fairly messy approach to which streaming services their games should be broadcast on.

The NBA is finalizing a deal with Disney+, reportedly worth billions. If Disney+ can become the NBA’s home for at least a few years, this consistency might help the domestic market grow. We’re not going to pretend navigating the current oversaturated mess of streaming services is easy for the NBA, but it feels like it could be better managed in the same way soccer in Europe is or combat sports like the UFC.

A lot of sustained, growing interest in the NBA has come from overseas, where international fans can buy a season pass and watch any game live. It is a much better model. While we appreciate that implementing this approach can be challenging, especially in the US, the current scattergun approach of several different TV channels and streaming services is certainly not helping the NBA reach a consistent target audience.

Final Thoughts

We don’t want to sound too dismissive or reductive. Still, if the NBA can develop a platform that consistently delivers the big games and US fans know where to go to watch their team, this will help considerably—it could plug many of the gaps and stem the flow of US fans moving away from the NBA in droves.

Affordability is also a key factor, but from an external perspective, a huge crossover name like Michael Jordan or Kobe would potentially bring back many of these viewing figures. Jordan’s impact is still felt across the sporting world, perfectly illustrated by The Last Dance’s popularity just a few years ago.

If the NBA can develop some huge American talent and offer a cheap, consistent, reliable way to watch the big games, then hopefully, they’ll be able to claw back some of the lost ratings. People have switched away from the NBA in their droves—viewership has more or less halved since the 2010 season, and to ensure this rot doesn’t continue, there’ll need to be a clear plan of action moving forward.

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Top 2024 Belmont Stakes Probable Contenders: Who to Watch

“We’ll introduce you to the probable frontrunners for this year’s race, delving into their pedigrees, past performances, and training highlights.”

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As we gear up for the 2024 Belmont Stakes, the excitement is palpable among racing fans and bettors eager to spot the top contenders. The Belmont Stakes, famously dubbed the “Test of the Champion,” is renowned for its long track that tests both the speed and endurance of its participants. However, this year, the temporary transition to the Saratoga Race Course means a 1¼-mile  journey compared to the traditional 1½-miles seen at Belmont Park.

In this section, we’ll introduce you to the probable frontrunners for this year’s race. We’ll delve into their pedigrees, past performances, and training highlights, offering a detailed preview that caters to both longtime racing enthusiasts and those new to the sport. Get ready to learn about the standout horses poised to make their mark at the 2024 Belmont Stakes.

Seize the Grey

With a mix of speed and endurance, this horse proves to be a strong competitor as evidenced by his win at the Preakness.

Under the guidance of a skilled trainer, Seize the Grey has mastered maintaining a steady pace and delivering a powerful finish, which is essential for the Saratoga track. If you plan to make an informed wager, consider Seize the Grey.

Its recent wins and solid training make it a top contender for the event, making it a smart choice if you decide to bet on Belmont Stakes online.

Sierra Leone

Sierra Leone, a stunning three-year-old dark bay and brown colt, has quickly become a prominent name in the racing world. He has claimed victories at well-known tracks like Aqueduct, Fair Grounds, and Keeneland. Among his notable successes are wins in the 2024 Blue Grass Stakes (G1) and the 2024 Risen Star (G2).

Owned by Derrick Smith and a group of five other investors, Sierra Leone’s reputation is well-earned. His debut on Nov. 4 at Aqueduct Racetrack saw him recover from a stumble at the start to win a maiden special weight event over 1 mile, finishing strongly under jockey Manuel Franco.

This colt’s impressive track record and consistent performance make him a horse to watch in the upcoming Belmont Stakes. He figures to be the betting favorite alongside Fierceness on June 8.


Fierceness, the favorite at the Kentucky Derby, stands out as a top contender for the Belmont Stakes. As the champion of the Breeders’ Cup Juvenile (G1), his heritage boasts three generations of Repole Stable representatives on his maternal side. Both his parents’ lineage is marked by the influence of Todd Pletcher, a Hall of Fame trainer.

Descended from the illustrious City of Light, who won multiple Grade 1 races and amassed $5.6 million in earnings, Fierceness has the pedigree of a champion. Though City of Light had an impressive career, he notably struggled only once at the 1¼-mile distance. This blend of strength and speed prepares Fierceness for the challenge of the Belmont’s demanding track.


Antiquarian is quickly becoming a favorite among racing fans and analysts. Known for his strong performance on the track and impressive heritage, he stands out as a top contender for this year’s Belmont Stakes.

Coming from a lineage of champions, Antiquarian has a genetic edge that can’t be ignored. His pedigree is a major reason for his growing recognition as a potential winner in this prestigious race.

Honor Marie

Honor Marie, a descendant of the renowned Honor Code, showcases a strong lineage and impressive build. His ancestry includes runners from Dame Marie, a notable contender in the Churchill Distaff Turf Mile.

Known for his endurance, Honor Marie faced a tough beginning in the Kentucky Derby but made a strong comeback to finish eighth. In the Grade 2 Louisiana Derby, he also rallied from behind and narrowly missed first place, highlighting his resilience and competitive spirit.

Mystik Dan

Mystic Dan, winner of the Kentucky Derby (G1), is set to run in the Belmont Stakes on June 8 at Saratoga. Trainer Kenny McPeek entered him after a strong workout on June 1. With Mystik Dan competing, his stablemate Thorpedo Anna, who won the Kentucky Oaks (G1), will stay in the fillies’ division and race in the Acorn Stakes on June 7.

Mystik Dan is making history by being the first horse since Max Player (Honor Code) in 2020 to run in all three traditional Triple Crown races. Max Player had the advantage, however, of a different schedule due to COVID-19, while before that, War of Will last completed the series in its regular five-week span in 2019.

Thorpedo Anna

Thorpedo Anna, the daughter of Fast Anna, has already made significant history this year with her thrilling victory in the Kentucky Oaks. Trainer Kenny McPeek had a remarkable weekend at Churchill Downs, capturing both the Oaks with Thorpedo Anna and the Kentucky Derby with Mystik Dan.

This accomplishment marked the first time since 1952 that a trainer secured the Oaks/Derby double. Thorpedo Anna has maintained her competitive edge with three impressive workouts since her Oaks win. On May 22, she dazzled with a half-mile run in 46.20 seconds at Churchill Downs, followed by a five-furlong session clocked at 1:02.09 at Saratoga’s Oklahoma dirt training track.

Although McPeek considered entering her in the Belmont Stakes, he ultimately chose not to, focusing instead on Mystik Dan’s participation in the race.

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