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Tom Brady: Broadcasting is Not About Competition For Me

“I think if I want to put effort into something, then naturally I’ll be more competitive at it because I’ll have invested a little bit of my time, a little bit of my energy into it.”

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Tom Brady
Courtesy: Ethan Miller, Getty Images

Tom Brady, the seven-time Super Bowl champion quarterback formerly of the New England Patriots and Tampa Bay Buccaneers, will be making his NFL on FOX broadcasting debut as the lead color commentator for the property this upcoming season. Brady is slated to join play-by-play announcer Kevin Burkhardt and sideline reporters Erin Andrews and Tom Rinaldi as part of the lead broadcasting booth, which will call Super Bowl LIX from the Caesars Superdome in New Orleans, La. at the conclusion of the season. The new member of the FOX Sports team was introduced in person at the FOX Upfront earlier in the month in New York City, during which he articulated his excitement about becoming a game analyst.

Over Memorial Day Weekend, Brady posted a video of himself jet skiing and participating in a variety of water sports. During an appearance on The Herd with Colin Cowherd on FOX Sports 1 and FOX Sports Radio Monday afternoon, host Colin Cowherd divulged that Brady was granted with many gifts, including work ethic, sagaciousness and a competitive spirit. Cowherd then thought to himself that Brayd could not possibly be competitive jet skiing, leading him to ponder if broadcasting would satiate that trait. This led him to ask Brady if he is already watching tapes and leaning into a competitive attitude in preparing for this new endeavor surrounding the game of football.

“There are definitely parts of me that are hypercompetitive, and certainly they were as a player and as an athlete,” Brady said. “I love that competition; I relished that competition daily.”

Brady recollected that he was competitive in several activities during his football career outside of the actual game itself, including practice, ping pong or trashketball in the locker room. Yet over the years, he feels that he has matured and is able to exercise restraint by being selective in what ventures in which he competes.

“I think if I want to put effort into something, then naturally I’ll be more competitive at it because I’ll have invested a little bit of my time, a little bit of my energy into it,” Brady said. “Certainly, with the [broadcasting], I don’t think for me it’s about competition. I think for me it’s about, ‘Did I put everything I could into it?’ in that, ‘Did I give the fans everything that they tuned in for?,’ and that’s really how I’ll end up gauging myself.”

After Sunday games, Brady prognosticates that he will end up evaluating himself to see if he did well in the booth and actualized the belief instilled in him by FOX. Moreover, he wants to ensure that he is meeting the expectations of his colleagues as he aims to acclimatize himself into working in sports media and becoming a familiar voice to inform and entertain the viewing audience.

Brady is beginning the first season in a reported 10-year, $375 million contract to serve in the lead analyst role for FOX Sports, which will coincide with the expiration of the network’s media rights deal with the National Football League. If the current conditions are sustained, Brady will be on the call for three of the next 10 Super Bowl broadcasts.

“‘Did I live up to the expectations of my teammates – Kevin Burkhardt and Erin [Andrews] and Tom [Rinaldi] and Richie Zyontz and Rich Russo and our entire truck and entire team?,’” Brady hypothesized thinking after games. “That’s ultimately how I’ll judge myself in that new role.”

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Report: Netflix Looking for Production Partner for NFL Christmas Day Game Broadcasts

The report also indicates that there could be “more resistance among current NFL partners to help out Netflix” because the company may be looking to become a long-term media rights partner for the league in the future.

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Netflix will stream two National Football League games on Christmas Day this year as part of a new deal with the league that was inked ahead of the official release of the regular-season schedule. The company is starting to prepare for these matchups by reportedly reaching out to broadcasters in an effort to find a partner to produce these matchups, the first of which is an AFC tilt between the Kansas City Chiefs and Pittsburgh Steelers at 1 p.m. EST. Some of the broadcasters with whom Netflix has reportedly spoken with are ESPN, NBCUniversal and CBS Sports, according to a new report from Lillian Rizzo and Alex Sherman of CNBC.

The Walt Disney Company, which has a majority ownership stake of ESPN, will reportedly not produce these games since it has college football matchups on the same day, according to people familiar with the situation. CBS Sports and FOX Sports produce several games in different regions every week, which could make producing games with Netflix somewhat of a burden. The report also indicates that there could be “more resistance among current NFL partners to help out Netflix” because the company may be looking to become a long-term media rights partner for the league in the future. The NFL is able to opt out of its current media contracts following the 2029-30 season.

Over the years, Netflix has produced a variety of sports-related content in the form of documentaries and live specials. The company signed a media rights agreement with World Wrestling Entertainment to become the new broadcast home of the WWE Raw series beginning in 2025 reportedly worth $5 billion over 10 years.

Netflix also released the trailer for Receiver, the NFL docuseries following players on and off the field throughout the 2023-24 season, which is produced by NFL Films, Omaha Productions and 2PM Productions. The eight-episode series, which is a sequel to Quarterback, will feature Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel and Amon-Ra St. Brown.

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Amazon Prime Video to Broadcast Weekly NHL Whiparound Show in Canada

“We are thrilled to work with NHL Productions on this new concept for hockey offering the ultimate destination for all the NHL action.”

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NHL on Prime Video
Courtesy: National Hockey League, Prime Video & Amazon MGM Studios

The National Hockey League and Amazon’s Prime Video have announced the creation of NHL Coast To Coast, a new weekly whiparound live look-in show airing on Thursday nights in Canada. This new program will feature live views, highlights and analysis of every NHL game on the schedule as Prime Video prepares to embark on a two-year sublicensing deal with the league and Rogers Communications to present live games on Monday nights. The series is produced by NHL Productions in collaboration with Prime Video, and more information, including details surrounding the talent and production for the show, will be revealed at a later date.

“We are thrilled to work with NHL Productions on this new concept for hockey offering the ultimate destination for all the NHL action,” Magda Grace, head of Prime Video, Canada, Australia and New Zealand, said in a statement. “NHL Coast To Coast will provide fans with a comprehensive look at the latest key moments in games, as-they-happen highlights, interviews and analysis from the world of hockey featuring top players, coaches and commentators. The show will bring innovation and offer more to fans of the game than ever before, all in one place with their Prime membership.”

Earlier in the month, Prime Video and NHL Productions unveiled an untitled docuseries with Box to Box Films that will provide consumers with access to compelling players from around the league at different stages of their careers all trying to win the Stanley Cup. The series will include interviews with players, their rivals and those in their inner circle, trying to accurately depict what life is like for these players on and off the ice.

Amazon and the NHL have worked together since 2021 on their cloud-based delivery system, which has facilitated the delivery of in-game analytics and video highlights to enhance the overall fan experience. Among these ventures is the NHL Edge IQ stats portfolio that implements advanced analytical outputs to engender a better understanding of the on-ice action.

NHL Coast To Coast is yet another example of Amazon’s extraordinary investment in hockey programming and commitment to delivering an enhanced viewing experience for hockey fans,” Steve Mayer, senior executive vice president and chief content officer of the National Hockey League, said in a statement. “We are impressed with Amazon’s all-in approach to hockey and the NHL. Together with our amazing team at NHL Productions, Amazon continues to build on its mission to serve hockey fans across Canada with whiparound coverage that will make Thursday nights appointment viewing.”

Over the last several years, Amazon has expanded its presence in sports media through the acquisition of broadcasting rights within the National Football League, NASCAR, National Women’s Soccer League and Overtime Elite. The company is reportedly set to acquire media rights within the National Basketball Association’s new broadcasting deal, which is also said to include The Walt Disney Company (ESPN/ABC) and NBCUniversal, although no deals have currently been announced.

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NBC Sports Announces Olympic Commentators for Swimming, Diving, Track and Gymnastics

In swimming, Dan Hicks, covering his 14th Olympics, will once again work with Rowdy Gaines.

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Logo for the 2024 Paris Olympics on NBC

U.S. Olympic Team Trials for swimming, diving, track & field and gymnastics will be taking place from June 15-June 30 for the 2024 Paris Olympics. Those trials will be presented across NBC, Peacock and USA Network. With that, NBC Sports also announced its roster of announcers who will call those sports during the Olympics.

In swimming, Dan Hicks, covering his 14th Olympics, will once again work with Rowdy Gaines. The pair will have Elizabeth Beisel, working her second Olympics and Melissa Stark who will be working her fourth Olympics.

Jason Knapp will also provide swimming play-by-play and he will do so with Amy Van Dyken and Heathe Olson as analysts.

In diving, Ted Robinson will call the play-by-play and work with analysts Cynthia Potter and Laura Wilkinson. Andrea Joyce will serve as a reporter. Robinson will be working his 14th overall Olympics and 13th with NBC.

Track & Field will have Leigh Diffey, Paul Swangard and Bill Spaulding calling the play-by-play. Analysts for track include Ato Boldon, Sanya Richards-Ross, Kara Goucher, Trey Hardee, Lewis Johnson, Dawn Harper-Nelson and Shannon Rowbury.

Terry Gannon and Rich Lerner will be on play-by-play for gymnastics. Gannon will work the primetime show with analysts Tim Daggett, Samantha Peszek, John Roethlisberger and Zora Stephenson. Lerner will be teamed with Laurie Hernandez and Justin Spring.

The Olympics will conclude on August 11.

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