Connect with us
Jim Cutler Demos

BSM Writers

Jen Lada Has Built a Multiplatform Presence at ESPN

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about.”

Derek Futterman

Published

on

Jen Lada
Courtesy: Phil Ellsworth, ESPN Images

When Jen Lada appeared on Around the Horn earlier in the month, she became the 58th panelist to be part of the program since its launch in 2002. Facing off against three other panelists from around the country, she garnered a victory in her on-air debut and elicited plaudits from her colleagues. Throughout the program, Lada demonstrated her deft sports knowledge and nuanced opinions that have crafted her into a venerated, skilled reporter at the network.

Although she had appeared on many ESPN programs previously, Around the Horn represented a show to which she wanted to contribute for many years. In fact, she has memories of watching the show just out of Marquette University and remarking about its brilliance and ingenuity.

Utilizing reporters with comprehensive knowledge of various sports who have chronicled several events, the show provides them an opportunity to give their opinions on issues and engage in debate with their contemporaries. Lada earned a spot on the show by being persistent, continuing to express her proficiency in commentary and sports discussion. The journey to arrive at this stage of her career, through which she has realized high-level assignments and a presence both at the local and national level, required adaptability and fortitude, and she continues to never take opportunities for granted.

“It’s great that I won, but it just sets the bar really high for the next time I go out there, which is not something I’m afraid of,” Lada said. “I love a challenge, and I love proving to myself that I can keep trying new things and doing new things well, and I hope that if people see me as some sort of example in the industry, that that’s what they walk away with.”

The approach adopted by Lada within her multifarious career ventures is to develop and maintain versatility, always innovating within her approach to content. As she looks to build off her initial victory on Around the Horn, she aims to be more compendious in her discourse and applying a more succinct approach. Making the adjustment in order to deliver compelling, distinctive points quickly differs from her other work, but it is all ultimately centered on sports.

While studying at Marquette University, she observed her classmates having a conversation about the men’s basketball team and what had happened in a recent game. Lada, who at the time was dating a player on the team and cheerleading at games, began to give her thoughts and was subsequently asked if she had ever considered sportscasting.

“I didn’t know that women could be sportscasters,” Lada said. “It wasn’t on my radar as a real career that women held because there were so few of them at the time doing it, and so once I realized that that was something I could do, then I kind of turned all my attention to, ‘Well, how do I make this happen?’”

As Lada began to complete internships and navigate through the media industry, she learned to develop a thick skin and refined her conduct. Out of school, she had completed a year of a non-paid sports internship and was waitressing on the side to pay the bills. The first interview she took for a job at a television station in a top-10 market ended with her being sexually harassed. It was a jarring experience that disappointed Lada because of her propensity to give people the benefit of the doubt, and it also forced her to evaluate her own disposition.

“I think it’s only natural that you wonder how you contributed to the circumstance or what you could have done differently to maybe not put yourself in that space,” Lada said, “but I was very lucky that when I told my family about what had occurred, they very quickly knocked any notion of that out of my head.”

In navigating the industry with good intentions, Lada recognized that it is not her fault if other people fail at treating others professionally and create a misogynistic work environment. Receiving the lesson early in her career has made her more aware of the people to avoid, and she remains wary of advice given to women in the industry that they should just be nice. Lada was recently on a panel where someone advised a broadcast class that being nice would result in things working out for them in the future.

“I felt myself cringing internally because I don’t think that that is a luxury women are afforded,” Lada said. “I don’t think – maybe now is different, but when I was coming up, and I’ve been doing this for more than 20 years, there were people who preyed on niceness. And so the way that I would tweak that is to be professional; to carry yourself in a professional manner and recognize that sometimes being ‘traditionally nice’ puts a target on your back to be mistreated, and the best thing you can do is alert those people who would see you as a target that you’re not going to fall victim to that or you refuse to be victim to that.”

Lada joined ESPN in 2015 where she was hired to contribute to Colin Cowherd’s radio program. When Cowherd left the network and joined FOX Sports on a full-time basis, she started co-hosting a new, national program alongside Jorge Sedano. The show, however, had an evanescent run and left her feeling as if she had failed.

It took her a full year to recognize that she had been involved in a series of circumstances and decided to enact the necessary change, asking producers for advice and attending seminars. One of these was an interviewing course hosted by journalist John Sawatsky where he synthesized the art of the craft. Akin to when she was in college, she overheard in passing that the network needed more women in the features space.

“I was fortunate enough to have done a lot of features during my time in Milwaukee because we had a 9 p.m. newscast that required a local sports feature every night of the week, so between our three-person department, we had to fill that timeslot,” Lada said. “I had done a lot of lengthy sports features in Milwaukee [and] had a good foundation of what that job required.”

The meeting led to Lada doing features on an interim basis at the network and later granted her a spot on College GameDay, where she works as its features reporter. Lada presents stories every week to the audience that go beyond the gameplay and divulge a bigger picture.

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about,” Lada said. “One of the things that has occurred to me over the last few years is just what a skill is required to do that job well because not only are you preparing questions to ensure that you have all of the details and information, you’re also gathering perspective on what they’ve been through – the adversity and the situation that has led them to where they are now.”

Lada recently found herself in a high school classroom at 8 a.m. sitting with other students taking the ACT standardized test. She had to complete the exam as punishment for finishing last in fantasy football at ESPN Milwaukee this past season. After four hours, Lada emerged from the school and revealed her score this past week on the Jen, Gabe, and Chewy morning show. Hosting the local program alongside Gabe Neitzel and Mark Chmura, she has established chemistry over almost four years in the three-person format discussing hyperlocal topics.

“I try to be conversational,” Lada said. “We don’t lean on stats – obviously, we want to be accurate, and we want to be, again, fair to the subjects we’re talking about, but we try to also just be friends who are talking about what’s going on on any given day on the Milwaukee [and] Wisconsin sports scene.”

In balancing a variety of different roles, Lada has tried to master everything that she is doing, refraining from being content with her abilities. Although working in local radio regularly has been a newer role for her, she has grown into the job and has co-hosts who understand the subject matter and allow her to utilize her strengths.

“I just want to keep learning,” Lada said. “I’m not satisfied with what I’ve done, [and] I’m not complacent about the skills I have. I’m always interested in adding more jobs to the résumé, and I think that in this industry, you’re rewarded for versatility.”

Once College GameDay commences, Lada adds the responsibility of feature reporting on that program to her schedule and continues making appearances across additional ESPN programming. Lada hosted the Friday edition of College Football Live last season and has also filled in as a host on shows such as First Take and SportsCenter. Moreover, she continues to complete projects for SC Featured and is working on a documentary for E:60 scheduled to premiere later in the summer. 

Lada aims to keep showcasing her indefatigable work ethic and passion for the craft without slowing down. Whether it is hosting a podcast, taking part in more panels or writing essays, she is open to exploring new forms of disseminating stories.

“I have a lot of knowledge and experience rattling around my brain, [and] I think the next iteration is figuring out a way to continue passing those experiences on to the next generation.” Lada said. “I don’t ever want to gatekeep the secrets of success – I think that’s selfish – so as I continue to do the media work, I think the next phase for me is figuring out how to pass a lot of these lessons on to future broadcasting generations.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

BSM Writers

ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

John Molori

Published

on

ESPYS
Courtesy: ESPYS on X

When it comes to glitz, glamour, and gripping stories, the 2024 ESPY Awards which aired live on Thursday, July 11 on ABC certainly did not disappoint. The fanfare took its roots in this year’s host, former tennis superstar and all-around icon Serena Williams. The 2024 ESPYs may just serve as the launching pad for the birth of a new entertainment star.

Hosting a long, involved, and wide-ranging awards show is hard, and Willams was absolutely terrific. We all know that Williams has charisma. She set new trends and was a groundbreaking presence on the court – not only with her play, but with her style, flair, and dramatics. But did you know that she could deliver jokes with dead on timing and even sing?

Williams brought all of this to the ESPY Awards stage. She kept the show moving at a pace that rivaled her own swiftness on the tennis court. For those who were wondering what the heck Serena Williams was doing hosting the ESPYs, she stated, “You may be wondering why I’m doing this. First of all, any opportunity to wear 16 outfits in three hours, I’m going to take it.”

 Of course, there was no shortage of superstar talent to go along with Williams. With nominees such as Jaylen Brown, Caitlin Clark, Coco Gauff, Patrick Mahomes, and Shohei Ohtani, the ESPYs indeed lived up to its moniker as the Oscars of sports.

The vast array of celebrity and sports presenters was equally amazing. Personalities gracing the stage included Quinta Brunson, Nikki Glaser, Rob Lowe, Paige Bueckers, Draymond Green, Lindsey Vonn, and Candace Parker, among others.

The group of names I just mentioned truly defines the underlying essence of the ESPY Awards, namely, diversity. More than any other awards show on television, the ESPYS are all about bringing people from different walks of life together, bonded by a common love of sports.

It has been said many times that entertainers want to be athletes and athletes want to be entertainers. On no stage is this more apparent than the ESPYs. The event is all about gigantic personalities dating back to 1993 and the epic speech by the late ESPN broadcaster and college basketball coach, Jim Valvano.

Valvano was the epitome of showmanship both on the sidelines and on the air, and his emotional 1993 ESPY speech is now the stuff of legend.

 Suffering from cancer, Valvano was brilliant, telling people to laugh, cry, and think every day while making the audience in attendance and at home do all three at once. It was this speech that essentially founded the V Foundation for Cancer Research, the ESPYs charitable arm and an organization that has helped raise more than $200 million for cancer research.

Indeed, the ESPYS are not just about 2024, but about history. The program always brings to mind Valvano as well as the late ESPN superstar anchor Stuart Scott, who gave his own memorable ESPY speech in 2014 just months before succumbing to cancer in January 2015. The images of Valvano and Scott hover over the ESPY stage like angels looking down in satisfaction that the cause continues.

In addition to awards for best athletes, teams, and moments, the 2024 ESPYS also continued the tradition of special honorees. Former New Orleans Saints’ safety Steve Gleason, who has valiantly and publicly fought ALS for years, received the Arthur Ashe Award for Courage.

University of South Carolina women’s basketball coach Dawn Staley received the Jimmy V Award for Perseverance named after the aforementioned Valvano, and Prince Harry, the Duke of Sussex, received the Pat Tillman Award for Service in recognition of his work helping veterans.

Still, it was the Gleason presentation that stood out for me. The Ashe Award is given to individuals whose contributions transcend sports and reflect the spirit of Ashe with strength, courage, and a willingness to stand up for their beliefs in the face of adversity. Many have followed him, but it was Gleason who truly gave a high profile face to the debilitating disease that is ALS.

In response to receiving the honor, Gleason wrote on Instagram, “My aim has always been to see if we can discover peace and freedom with the love of life, in the midst of extreme adversity. Being recognized at the 2024 ESPYs is not just an honor, but a powerful platform to further help and serve others.”

The ritzy Dolby Theater in Los Angeles served as the perfect venue for this star-studded event. Perhaps the best part of the ESPY Awards each year is the mingling of past and present. It’s great to see the likes of ESPN’s Chris Berman and other sports veterans on stage, along with new stars in both athletics and entertainment.

 The award categories were, as always, filled with superstar names, but the Men’s Sports, Best Athlete group is worth noting. This year’s nominees included Patrick Mahomes, Shohei Ohtani, Scottie Scheffler, and Connor McDavid. Honestly, have their ever been four nominees who have so utterly dominated their respective sports in one year? For Mahomes to earn this award was quite a feat for sure.

The Kansas City Chiefs’ quarterback was already an ESPY winner before the awards show even aired. He was announced as the winner of the Best NFL Player ESPY on the July 10 edition of ESPN’s NFL Live.

Mahomes has taken the mantle of Tom Brady and is now the most dominant presence in the NFL. With two consecutive and three overall Super Bowl championships as well as three Super Bowl MVP Awards, he has lifted himself into that rarefied air of fame.

The ESPYs have also grown technologically. This year’s show not only aired on ABC, but was live streamed on DIRECTV stream, Fubo, Hulu + Live TV, and Sling. The widespread popularity of the program stems from its unique award categories such as Best Breakthrough Athlete which featured winner JuJu Watkins and nominees Victor Wembanyama, C.J. Stroud and others.

I also liked the Best Record Breaking Performance category with Christian McCaffrey, Tara VanDerveer, Max Verstappen, and the winner Caitlin Clark, who became the NCAA’s all-time scoring leader breaking Pete Maravich’s record.

The ESPYs Best Championship Performance Award went to Jaylen Brown of the Celtics, but the nominee list went beyond the four major sports with Kayla Martello of Boston College women’s lacrosse and Midge Purse the NWSL Championship MVP award winner.

Best Athlete with a Disability and awards for race car driving, UFC fighting, boxing, tennis, and soccer hit home the show’s consistent theme of variety. Speaking of categories and winners, here are a few of my own from the 2024 ESPYs:

Best Speech: Steve Gleason after winning the Arthur Ashe Award for Courage

Best Moment: The Presentation of the Pat Tillman Award for Service mainly because it keeps Tillman’s name alive and eternal

Best Joke: Serena Williams saying to Caitlin Clark, “Caitlin, you are Larry Bird in that you are an amazing player, you have ties to Indiana, and white people are really crazy about you.”

Best Presenters: Jayden Daniels, Livvy Dunne, and Lil Wayne – the ultimate ESPY trio with stardom in sports, social media, and entertainment represented.

With flash and panache, the 2024 ESPY Awards show was a thoroughly entertaining showcase of stardom and success. It was interesting, exciting, and at times, quite moving – truly a home run for hope, a touchdown for triumph, and an ace for accomplishment.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Jeff Caves

Published

on

Picture of a radio studio with a graphic showing various social media platforms

Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers.

Your Audience is Engaged and Loyal

Sports radio listeners in the U.S. are incredibly engaged. According to Nielsen, Americans spend over four hours daily on audio, with a significant portion dedicated to radio. Specifically, sports radio listeners average around 3 hours and 24 minutes per week, as reported by Edison Research for ESPN Audio. Sports radio listeners are loyal, providing your advertiser with a reliable way to reach a dedicated audience who spends plenty of time immersing themselves in the station.

Social Media = Superficial Media

When your clients mention that they are buying social media or that they are impressed with the local influencer who has 50,000 followers, point out the average time users spend on social media platforms per day:

– Instagram: 30 minutes, translating to roughly 9 seconds per account if a person is following 200 accounts (I follow about 235).

– X: About 3.39 minutes per session; with two sessions daily, that’s about 1.35 seconds per account.

– Facebook: 33 minutes, equating to about 13.2 seconds per account if following 150 accounts.

These brief interactions pale compared to the time sports radio listeners dedicate to their favorite hosts and shows. This concentrated listening experience means your clients’ ads are more likely to be absorbed and remembered.

Ad Impact

Unlike social media ads, which can be easily skipped or ignored, endorsement radio ads are seamlessly integrated into programming, making them less likely to be bypassed. Who is paying attention when your favorite Insta model starts pitching another pre-workout drink? Is there ANY credibility? Moreover, the context of live radio commentary, analysis, and discussions enhances the relevance and effectiveness of radio ads, aligning perfectly with the listeners’ interests.

Reliability and Trust

Trust is a vital element where sports radio excels. Radio has long been viewed as a reliable news, entertainment, and information source. This credibility extends to the advertisements heard on sports radio. Listeners are more inclined to trust and act on these ads than social media ads, which often face issues of credibility and trustworthiness. What do we know about social media endorsers besides that they want followers to do ads and make money?

Sports radio’s significant listening time, deep engagement, the impactful nature of radio ads, and the desirable audience demographics all contribute to its effectiveness. While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Leverage these advantages when presenting sports radio, especially when you hear that social media advertising is some superior vehicle you can’t compete with. We need to educate the masses!

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

How Would Sports Radio Solve the Joe Biden Problem?

“Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners.”

Demetri Ravanos

Published

on

A photo of President Joe Biden
Photo: Gage Skidmore, C.C. 2.0

Have you watched Jon Stewart’s response to the Democrats demanding that people questioning age and cognitive fitness of Joe Biden for a second term keep their mouth’s shut? If you haven’t, you really should. Not only is it a masterpiece of political commentary, but it really forces the party to confront the fact that it sure sounds like it isn’t taking the threat to American democracy as seriously as every elected official with a D next to their name claims to be. 

I have been saying since 2020 that it’s utterly embarrassing how old and incompetent both Joe Biden and Donald Trump are. Frankly, it’s disgusting to ask me to entrust decisions about my kids’ and my futures to one of two men that will probably be dead before 2028. They are too old for me to believe they either care about or even comprehend modern issues facing the country.

Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners. For anyone in a talk format, that requires work and research. When a talent can or will no longer put in the effort it takes to stay relevant, the bosses have a problem. When the stories and references no longer connect with the audience, the bosses have no choice but to address that problem. 

People get older. It’s natural. No one is going to lose a job in radio simply for having a different numeral at the front of their age than they did ten years ago, but if that talent is slowing down as they age and hurting the quality of the on air product, a programmer or GM has to be willing to entertain the possibility that the people around Joe Biden seemingly won’t.

I wanted to get some insight on this. What goes into such a big decision and how do you break the news to the unlucky elder statesman? I gave three program directors anonymity and asked them the same four questions about how a programmer would solve his or her own version of the Joe Biden problem.

While I will not tell you the names of these people, I will give you a description of their credentials, so that you can be assured that they have lived the experience they describe and the advice they give.

PD 1 has a history of running both stations and networks, having found success in many mid-size markets. PD 2 also has network experience as well as experience leading some of the most iconic local brands in sports radio. And finally, PD 3 has decades of major market experience, serving as a PD, producer and host. I appreciate all of them taking the time to answer my questions.

QUESTION 1: What is a sort of sure sign that it’s time to move on from a talent, even if they’re beloved?

PD 1: Results: Ratings and Revenue. If the show is still getting results but isn’t sounding great or fresh, that’s where the PD needs to coach the talent and give ideas to freshen up the show. If results continue to dip and coaching doesn’t fix it, that’s when a change is needed.

PD 2: You can start to notice in their voice, from a technical standpoint and mechanics how they sound in general but the basics, resetting, in and out of breaks, etc…

PD 3: The day to day effort wanes and you can clearly see & hear that the host is not able to engage the audience when there is not a clear headline grabbing topic.  

QUESTION 2: Have you found any way to make the talent you’re moving on from feel better about the decision or do you just have to accept that it won’t be a pleasant conversation and they may stir things up in the press and on social media?

PD 1: If it’s someone who has been an important piece of your radio station, you find a way to keep him or her around in a lesser role. Whether that’s a weekly podcast, a contributor to the station, continuing as an endorser or doing a weekend show or some combination of those. That’s a conversation to have with the talent with the areas you’d like him/her to potentially continue in. If it’s someone you want to have a clean break with, you do that. Be honest. If you’re managing and communicating properly, this conversation shouldn’t come as a surprise to the talent. 

PD 2: Its never easy or pleasant, you try to find an easy landing ie: part time work, weekends, contributor, call-ins, etc…

PD 3: You just have to be honest & direct.  There is no spinning your decision and the talent will always see through your bull**it anyway.

QUESTION 3: What issues are you thinking about having to deal with or questions do you need an answer for after the decision becomes public? 

PD 1: The internal messaging is *most* important. Fans are not going to love every decision you make, neither is your team, but you must explain what is happening and why and answer as many questions as possible from the internal team. They’re the ones that have to move forward from this.

PD 2: Be complimentary, if they have been there a long time you celebrate them, if time is minimal you try to move on as quickly as possible, I’m a firm believer the brand is bigger than the person.  The station is bigger than most personalities.

PD 3: You have to figure out if you are allowing them to do the “farewell show” and say goodbye.  You can’t be honest with your listeners and tell them the host was failing, instead you stress what you’re doing in that hosts place and how exciting it is…expansion of another show, fresh new host, etc.

There’s one important difference between replacing an aging host on your airwaves and replacing Joe Biden as the Democrats’ nominee in the 2024 election. If Biden is pushed aside, the party has just four months to get their voters to buy in.

Politically, there is a valid argument that moving on from an old, uninspiring candidate is a move for the long-term health of the country and party. In radio, replacing a talent that is well past their prime, or even their usefulness, is ONLY about the long term. It probably isn’t fair to think the majority of your base is going to be on board with the new guy or gal from day one.

So with that in mind, I asked our panel how and when they start to evaluate their decision. The answers were wildly different.

QUESTION 4: How much time do you give listeners to come around before you evaluate the new talent/show

PD 1: This answer is going to be very unpopular, but you have to give a new show two years. Yes, two years!! You’re building an audience from scratch in a (likely) important daypart. This gives the host(s) time to make mistakes, learn and grow without fearing the hook. Certainly, I’m listening and coaching but I truly think it takes two years to know what you have in a show. 

PD 2: I believe in Sports it takes at least a year. Radio/Audio is habit forming it takes a while, what does a listener give us that’s most valuable?  Time, I believe, so we have to give them to adjust hopefully like the new host or hosts.  After a year if the ratings are not there, and you as a programmer do not feel it, you have to reevaluate.  

PD 3: You have to give a new show or talent six plus months at least, in my opinion, and a year is even more warranted.  In today’s instant gratification society, that’s not always easy to do though.  

Will Joe Biden get the boot? I hope so. Frankly, I hope Donald Trump does too. This is by far the closest I have ever come to considering voting for a third-party candidate, but that option is a dude that let a worm eat part of his brain and that isn’t even the most upsetting thing about him, so as a voter that would like to see democracy stick around, I am kind of outta luck.

That isn’t the case when a radio station faces the problem of an old, out of touch person on their airwaves. I cannot force anyone in Washington to take the advice of our panel, but unlike anyone representing either political parties, the three people I talked to have a clear plan and vision for dealing with radio’s version of the Joe Biden problem.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.