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Meet the Bettors: John Jastremski, The Ringer

“I think the lines, without question, tell a story.”

Demetri Ravanos

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New York sports fans have known John Jastremski for nearly a decade. First, it was as a regular on WFAN. Now, they can find him on The Ringer, where he hosts New York, New York, East Coast Bias, and The Ringer Gambling Show. 

I first met JJ on the same day I met a fellow Meet the Bettors star, Ariel Epstein. I led a panel they were featured in during the 2022 BSM Summit in New York. What struck me instantly about him is he knows how to command a microphone and he has just as many opinions about the business as he does the games.

JJ has been gambling since before that was a-okay by the state of New York. He has seen not only practices change, but attitudes and conversations around sports shift too. It all makes him an ideal candidate for the final Meet the Bettors column of the season, presented by Point to Point Marketing.

During our conversation, JJ and I were both trying to find air conditioning to combat the heat waves we were dealing with in New York and North Carolina respectively. We talk about what is new on boards across the country, why we will talk to kids about spreads and totals in the future like we do trades and lineups now, and so much more. 

Demetri Ravanos: When you are recording, whether it’s New York, New York or the gambling show, what sort of is the attitude or the goal for gambling content at The Ringer

John Jastremski: It’s a great question. I would say for me and what I’m trying to do with the particular pods I have is I try to make the gambling talk that we do as relatable as possible to any common man or woman that’s out there. I know that’s going to sound cliche. I know it’s going to sound obvious, but I think there’s a sentiment in your audience that is very novice when it comes to gambling. That’s okay. I mean, it’s a new phenomenon across our country and really within the Tri-State Area over the last 5 to 6 years. It’s just become far more commonplace.           

We try to have fun with it. We don’t take ourselves too seriously, whether it’s me by myself or me with [Joe] House and Raheem [Palmer], we want to get things right. I think there’s definitely a little pride that comes in, but the biggest thing is we have fun talking about the games, educating the audience, and letting it rip in the best way possible. 

DR: I did a session with Mina Kimes at the BSM Summit last year, and we were talking about gambling. She said, “Obviously it is not the core of what I do, but the way I understood how it mattered to me is lines were a good way of understanding just how much better people thought one team was than the other.”           

Do you find that people that maybe don’t start out listening to you, interested in hearing your take before they put their money down, can still find value that way? It’s almost a different way of explaining analytics to people. 

JJ: No doubt about it. For me, when I’m looking at games and all of a sudden, the point spreads come out, if I’m kind of like looking at it and saying, “Yeah, I think Kansas City should be a seven-point favorite against Miami,” and all of a sudden, they’re a three-and-a-half-point favorite, and I’m off by a considerable amount. The oddsmakers in the way they kind of set this up from a power rankings standpoint, are usually not wrong.          

Kansas City might not be the best example because they were underdogs, I think, in three consecutive playoff games and ended up winning the Super Bowl, for goodness sakes. So maybe that’s the wrong example there, but in general, when I look at a game and have like a general idea of what I think the spread is, you’re usually not going to be that far off.           

I think, a good way for a whole lot of folks to kind of look at it where you see why you think somebody is a touchdown favorite, but they’re only three-and-a-half-point favorite, is to ask “What am I missing here?”           

I think the lines, without question, tell a story. Like if you think a team should be no way, shape or form an underdog and they are, usually Vegas and the oddsmakers aren’t wrong about that sort of stuff. 

DR: You mentioned that gambling is pretty new to the Tri-State area. It has been a theme that everyone I’ve talked to in New York has complained about the differences in restrictions between New York and New Jersey and Connecticut. So, I wonder what restrictions has New York specifically put on bets and gambling that just don’t make sense to you? 

JJ: Now, listen, I’m not going to be able to speak to whatever the high rollers are dealing with, you know what I mean? I’m not sure what they’re not allowed to do and whatnot, but I’ll say this. From like, a state-by-state basis, I know it’s especially annoying for a lot of folks in the New York area being unable to bet awards, MVP or Cy Young in baseball. You can’t bet on that stuff in the state of New York. If you go to Jersey and you go to Connecticut, I think you can bet on it there. Why that’s the case? No idea. That’s something that I think is a bit frustrating. But, you know, that’s kind of above my pay grade as far as why they made that decision.

DR: Listen, that is the majority of what the complaints have been. The things that just aren’t on the board in New York. Speaking of what’s on the board in New Jersey, any interest at all in betting Car-Jitsu?

JJ: You have to explain to me what it is. I don’t even know. 

DR: I stumbled upon this the other day because a bunch of people were talking about it on Twitter. It is basically like a street fight, but inside of a car. New Jersey just made it legal to bet on this thing. 

JJ: Oh my goodness! I mean, listen. Unless I can get some insider information, maybe you can make me a box. I love betting on sports, don’t get me wrong, but this is a hard pass for me on this one, Demetri. I’m not gonna lie.

DR: We see eye-to-eye here. This felt like one of those “did New Jersey find the end of the Internet?” situations. Are they so bored with every other sport?

JJ: Hey, listen, you put it up on FanDuel, you’ll find somebody who’s taking action. 

DR: Do you think gambling will be a part of how you experience sports with your kids? Maybe your toddler isn’t asking you to put money on the Yankees’ over, but do you think it would be part of the conversation about how the game is played? 

JJ: Yeah, I think it’s inevitable at this point. And it’s not just me and how I’m doing content and how I’m doing shows. Think about just watching The Bottom Line on ESPN now. Every single game features a spread and a money line. So, it’s kind of inevitable that if you’re going to have your ten-year-old son or daughter say, “Hey daddy, why are the Yankees -165? What does that mean?”.           

It’s like anything else that becomes so much more mainstream. You have to do it responsibly. You have to have limits and whatnot, but I think we’re in a culture now with sports and gambling where it’s just so intertwined, and I’m sure that’s going to be true for a whole lot of young people.          

You can’t escape it, but you know, it was always a part of the fabric of sports. Point spreads have always been a thing. It’s not like they came out five years ago in the NFL, but now it’s bigger than ever before, and these mainstream brands have made it part of their vernacular more than ever before. 

DR: With it becoming so much a part of the mainstream, how do you as a gambler feel the odds projection content on pre-game shows has been handled? Do you feel like you’re getting served? Do you feel like it’s too dumbed down for someone like you to get anything from because it’s catered to inexperienced gamblers? 

JJ: For the experienced gambler, they’re going to want numbers. They’re going to want as nuts and bolts as you’re going to find and sometimes that’s just not entertaining. I totally understand that, and that’s why, to me, it’s a fine line on how you discuss it and how you present it, at least from my end.           

I think we try to present numbers but be as conversational and as fun as you possibly can be, because if you just start throwing out a zillion numbers at your audience, you’re going to lose them. It’s going to become way too complicated. It’s just bad content.           

I think the experienced gambler, to be perfectly honest, they’re going to make their opinions and do their homework, research without the help of us. You know what I mean? You could have a sharp and as hardcore X’s and O’s type of show, but I think for the hardcore gambler, they’re going to trust their research. They’re going to trust their models and homework and whatnot and kind of go from there. 

DR: Can you imagine the sports content at The Ringer without the gambling element? You mentioned yourself and your partners on the gambling show, but you also have Cousin Sal. You have Bill. Everybody there looks at sports through a gambling lens it seems. 

JJ: No doubt. And that was always something that was very appealing to me when it comes to working with Bill. When he called me back in 2012, he had been doing this on his podcast with Sal, geez, since I was in college. I mean, going back to when people didn’t even know what a freaking podcast was!          

2006, 2007, they’re guessing the lines on the NFL games, so it’s definitely a big part of what a lot of us are doing on our specific shows. It’s obviously a big part of what I’m doing. I kind of look at my New York show and my gambling show in two different lights. I’ll do some gambling on the New York show, but it’s going to be more content driven, and we take it from there.         

Our podcast, East Coast Bias, with House and Raheem, is far more “Hey, let it rip. Here’s what’s going on in the country and sports. These are lines for NFL, NBA, college” and kind of take it from there. But yeah, it’s a big part of what we’re doing across the board and it’s definitely a big part of what I’m doing. So, I guess to answer your question, no, I could not imagine our platforms and what we’re doing with, you know, the FanDuel partnership and whatnot without gambling being a thing, dude. No doubt. 

DR: Let’s talk about sites like Prize Picks. They kind of reframe the old daily fantasy model, and obviously that particular site has had success. But for you, I wonder if it’s possible to mine that kind of stuff for content, or as long as books have prop bets available, will daily fantasy always kind of be behind the eight ball in that way?

JJ: I kind of get the sense that, yes, they’ll be behind because the books are just so good now when it comes to the props, and it’s become such a big part of what kind of takes place in the gambling space. I’ve always been a sides guy. Like, I was never a guy that really got involved with betting guys to hit home runs or taking the over on strikeouts and points.           

But, you know, what ends up happening is you’re doing daily content or weekly content, and we’ve got to put together a four-leg same game parlay on a Yankee game. So, I’ll end up finding myself looking into that market a lot more than I used to. You know, you kind of hit the end of the NBA season where, “Hey, we have a pod that we have to do.” Well, you have one game that you’re talking about, so, you know, you can’t just rely on saying, “all right, who do you like?” You got to kind of look into Derrick White three-pointers made or you got to look into Al Horford rebounds or whatever.          

I think the prop markets now, for all of these sites, they’re such a big part of what they’re going to do. I don’t get the sense that’s going to go away.  I know, for me, it’s become a bigger part of what we’ve discussed because listen, it’s no days off with this now, you know? You have a show to do. You’ve got to do good content. So, the audience is counting on it from you in that respect. 

DR: Have you thought about, how you are going to handle the Olympics from a gambling perspective? 

JJ: That’s a good question. I haven’t. I’ll be honest, the basketball I know I’m going to be into. The other sports, I’m not going to have the slightest idea of what I’m doing.           

Maybe I get into the golf, maybe I’d consult a buddy of mine on the tennis, but, you know, I’m not going to pretend that I’m the master of handicapping swimming or track and field. I don’t even know if they’re putting lines on them. I’m sure they are putting lines on that stuff, but how to read it and how to play it? I mean, I couldn’t tell you what’s what.           

So, you know, the way I look at it is, “Hey, Olympics are in a couple of weeks.” We’ll see what’s in front of me, and we’ll try to navigate sport by sport what we want to get involved with and what we should probably avoid. 

DR: I am going to need a text message if you decide to put some action on Olympic breakdancing this year. 

JJ: Oh, yeah! Absolutely, I gotcha!

To learn more about Point-To-Point Marketing’s Podcast and Broadcast Audience Development Marketing strategies, contact Tim Bronsil at [email protected] or 513-702-5072.

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ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

John Molori

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ESPYS
Courtesy: ESPYS on X

When it comes to glitz, glamour, and gripping stories, the 2024 ESPY Awards which aired live on Thursday, July 11 on ABC certainly did not disappoint. The fanfare took its roots in this year’s host, former tennis superstar and all-around icon Serena Williams. The 2024 ESPYs may just serve as the launching pad for the birth of a new entertainment star.

Hosting a long, involved, and wide-ranging awards show is hard, and Willams was absolutely terrific. We all know that Williams has charisma. She set new trends and was a groundbreaking presence on the court – not only with her play, but with her style, flair, and dramatics. But did you know that she could deliver jokes with dead on timing and even sing?

Williams brought all of this to the ESPY Awards stage. She kept the show moving at a pace that rivaled her own swiftness on the tennis court. For those who were wondering what the heck Serena Williams was doing hosting the ESPYs, she stated, “You may be wondering why I’m doing this. First of all, any opportunity to wear 16 outfits in three hours, I’m going to take it.”

 Of course, there was no shortage of superstar talent to go along with Williams. With nominees such as Jaylen Brown, Caitlin Clark, Coco Gauff, Patrick Mahomes, and Shohei Ohtani, the ESPYs indeed lived up to its moniker as the Oscars of sports.

The vast array of celebrity and sports presenters was equally amazing. Personalities gracing the stage included Quinta Brunson, Nikki Glaser, Rob Lowe, Paige Bueckers, Draymond Green, Lindsey Vonn, and Candace Parker, among others.

The group of names I just mentioned truly defines the underlying essence of the ESPY Awards, namely, diversity. More than any other awards show on television, the ESPYS are all about bringing people from different walks of life together, bonded by a common love of sports.

It has been said many times that entertainers want to be athletes and athletes want to be entertainers. On no stage is this more apparent than the ESPYs. The event is all about gigantic personalities dating back to 1993 and the epic speech by the late ESPN broadcaster and college basketball coach, Jim Valvano.

Valvano was the epitome of showmanship both on the sidelines and on the air, and his emotional 1993 ESPY speech is now the stuff of legend.

 Suffering from cancer, Valvano was brilliant, telling people to laugh, cry, and think every day while making the audience in attendance and at home do all three at once. It was this speech that essentially founded the V Foundation for Cancer Research, the ESPYs charitable arm and an organization that has helped raise more than $200 million for cancer research.

Indeed, the ESPYS are not just about 2024, but about history. The program always brings to mind Valvano as well as the late ESPN superstar anchor Stuart Scott, who gave his own memorable ESPY speech in 2014 just months before succumbing to cancer in January 2015. The images of Valvano and Scott hover over the ESPY stage like angels looking down in satisfaction that the cause continues.

In addition to awards for best athletes, teams, and moments, the 2024 ESPYS also continued the tradition of special honorees. Former New Orleans Saints’ safety Steve Gleason, who has valiantly and publicly fought ALS for years, received the Arthur Ashe Award for Courage.

University of South Carolina women’s basketball coach Dawn Staley received the Jimmy V Award for Perseverance named after the aforementioned Valvano, and Prince Harry, the Duke of Sussex, received the Pat Tillman Award for Service in recognition of his work helping veterans.

Still, it was the Gleason presentation that stood out for me. The Ashe Award is given to individuals whose contributions transcend sports and reflect the spirit of Ashe with strength, courage, and a willingness to stand up for their beliefs in the face of adversity. Many have followed him, but it was Gleason who truly gave a high profile face to the debilitating disease that is ALS.

In response to receiving the honor, Gleason wrote on Instagram, “My aim has always been to see if we can discover peace and freedom with the love of life, in the midst of extreme adversity. Being recognized at the 2024 ESPYs is not just an honor, but a powerful platform to further help and serve others.”

The ritzy Dolby Theater in Los Angeles served as the perfect venue for this star-studded event. Perhaps the best part of the ESPY Awards each year is the mingling of past and present. It’s great to see the likes of ESPN’s Chris Berman and other sports veterans on stage, along with new stars in both athletics and entertainment.

 The award categories were, as always, filled with superstar names, but the Men’s Sports, Best Athlete group is worth noting. This year’s nominees included Patrick Mahomes, Shohei Ohtani, Scottie Scheffler, and Connor McDavid. Honestly, have their ever been four nominees who have so utterly dominated their respective sports in one year? For Mahomes to earn this award was quite a feat for sure.

The Kansas City Chiefs’ quarterback was already an ESPY winner before the awards show even aired. He was announced as the winner of the Best NFL Player ESPY on the July 10 edition of ESPN’s NFL Live.

Mahomes has taken the mantle of Tom Brady and is now the most dominant presence in the NFL. With two consecutive and three overall Super Bowl championships as well as three Super Bowl MVP Awards, he has lifted himself into that rarefied air of fame.

The ESPYs have also grown technologically. This year’s show not only aired on ABC, but was live streamed on DIRECTV stream, Fubo, Hulu + Live TV, and Sling. The widespread popularity of the program stems from its unique award categories such as Best Breakthrough Athlete which featured winner JuJu Watkins and nominees Victor Wembanyama, C.J. Stroud and others.

I also liked the Best Record Breaking Performance category with Christian McCaffrey, Tara VanDerveer, Max Verstappen, and the winner Caitlin Clark, who became the NCAA’s all-time scoring leader breaking Pete Maravich’s record.

The ESPYs Best Championship Performance Award went to Jaylen Brown of the Celtics, but the nominee list went beyond the four major sports with Kayla Martello of Boston College women’s lacrosse and Midge Purse the NWSL Championship MVP award winner.

Best Athlete with a Disability and awards for race car driving, UFC fighting, boxing, tennis, and soccer hit home the show’s consistent theme of variety. Speaking of categories and winners, here are a few of my own from the 2024 ESPYs:

Best Speech: Steve Gleason after winning the Arthur Ashe Award for Courage

Best Moment: The Presentation of the Pat Tillman Award for Service mainly because it keeps Tillman’s name alive and eternal

Best Joke: Serena Williams saying to Caitlin Clark, “Caitlin, you are Larry Bird in that you are an amazing player, you have ties to Indiana, and white people are really crazy about you.”

Best Presenters: Jayden Daniels, Livvy Dunne, and Lil Wayne – the ultimate ESPY trio with stardom in sports, social media, and entertainment represented.

With flash and panache, the 2024 ESPY Awards show was a thoroughly entertaining showcase of stardom and success. It was interesting, exciting, and at times, quite moving – truly a home run for hope, a touchdown for triumph, and an ace for accomplishment.

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BSM Writers

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Jeff Caves

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Picture of a radio studio with a graphic showing various social media platforms

Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers.

Your Audience is Engaged and Loyal

Sports radio listeners in the U.S. are incredibly engaged. According to Nielsen, Americans spend over four hours daily on audio, with a significant portion dedicated to radio. Specifically, sports radio listeners average around 3 hours and 24 minutes per week, as reported by Edison Research for ESPN Audio. Sports radio listeners are loyal, providing your advertiser with a reliable way to reach a dedicated audience who spends plenty of time immersing themselves in the station.

Social Media = Superficial Media

When your clients mention that they are buying social media or that they are impressed with the local influencer who has 50,000 followers, point out the average time users spend on social media platforms per day:

– Instagram: 30 minutes, translating to roughly 9 seconds per account if a person is following 200 accounts (I follow about 235).

– X: About 3.39 minutes per session; with two sessions daily, that’s about 1.35 seconds per account.

– Facebook: 33 minutes, equating to about 13.2 seconds per account if following 150 accounts.

These brief interactions pale compared to the time sports radio listeners dedicate to their favorite hosts and shows. This concentrated listening experience means your clients’ ads are more likely to be absorbed and remembered.

Ad Impact

Unlike social media ads, which can be easily skipped or ignored, endorsement radio ads are seamlessly integrated into programming, making them less likely to be bypassed. Who is paying attention when your favorite Insta model starts pitching another pre-workout drink? Is there ANY credibility? Moreover, the context of live radio commentary, analysis, and discussions enhances the relevance and effectiveness of radio ads, aligning perfectly with the listeners’ interests.

Reliability and Trust

Trust is a vital element where sports radio excels. Radio has long been viewed as a reliable news, entertainment, and information source. This credibility extends to the advertisements heard on sports radio. Listeners are more inclined to trust and act on these ads than social media ads, which often face issues of credibility and trustworthiness. What do we know about social media endorsers besides that they want followers to do ads and make money?

Sports radio’s significant listening time, deep engagement, the impactful nature of radio ads, and the desirable audience demographics all contribute to its effectiveness. While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Leverage these advantages when presenting sports radio, especially when you hear that social media advertising is some superior vehicle you can’t compete with. We need to educate the masses!

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How Would Sports Radio Solve the Joe Biden Problem?

“Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners.”

Demetri Ravanos

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A photo of President Joe Biden
Photo: Gage Skidmore, C.C. 2.0

Have you watched Jon Stewart’s response to the Democrats demanding that people questioning age and cognitive fitness of Joe Biden for a second term keep their mouth’s shut? If you haven’t, you really should. Not only is it a masterpiece of political commentary, but it really forces the party to confront the fact that it sure sounds like it isn’t taking the threat to American democracy as seriously as every elected official with a D next to their name claims to be. 

I have been saying since 2020 that it’s utterly embarrassing how old and incompetent both Joe Biden and Donald Trump are. Frankly, it’s disgusting to ask me to entrust decisions about my kids’ and my futures to one of two men that will probably be dead before 2028. They are too old for me to believe they either care about or even comprehend modern issues facing the country.

Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners. For anyone in a talk format, that requires work and research. When a talent can or will no longer put in the effort it takes to stay relevant, the bosses have a problem. When the stories and references no longer connect with the audience, the bosses have no choice but to address that problem. 

People get older. It’s natural. No one is going to lose a job in radio simply for having a different numeral at the front of their age than they did ten years ago, but if that talent is slowing down as they age and hurting the quality of the on air product, a programmer or GM has to be willing to entertain the possibility that the people around Joe Biden seemingly won’t.

I wanted to get some insight on this. What goes into such a big decision and how do you break the news to the unlucky elder statesman? I gave three program directors anonymity and asked them the same four questions about how a programmer would solve his or her own version of the Joe Biden problem.

While I will not tell you the names of these people, I will give you a description of their credentials, so that you can be assured that they have lived the experience they describe and the advice they give.

PD 1 has a history of running both stations and networks, having found success in many mid-size markets. PD 2 also has network experience as well as experience leading some of the most iconic local brands in sports radio. And finally, PD 3 has decades of major market experience, serving as a PD, producer and host. I appreciate all of them taking the time to answer my questions.

QUESTION 1: What is a sort of sure sign that it’s time to move on from a talent, even if they’re beloved?

PD 1: Results: Ratings and Revenue. If the show is still getting results but isn’t sounding great or fresh, that’s where the PD needs to coach the talent and give ideas to freshen up the show. If results continue to dip and coaching doesn’t fix it, that’s when a change is needed.

PD 2: You can start to notice in their voice, from a technical standpoint and mechanics how they sound in general but the basics, resetting, in and out of breaks, etc…

PD 3: The day to day effort wanes and you can clearly see & hear that the host is not able to engage the audience when there is not a clear headline grabbing topic.  

QUESTION 2: Have you found any way to make the talent you’re moving on from feel better about the decision or do you just have to accept that it won’t be a pleasant conversation and they may stir things up in the press and on social media?

PD 1: If it’s someone who has been an important piece of your radio station, you find a way to keep him or her around in a lesser role. Whether that’s a weekly podcast, a contributor to the station, continuing as an endorser or doing a weekend show or some combination of those. That’s a conversation to have with the talent with the areas you’d like him/her to potentially continue in. If it’s someone you want to have a clean break with, you do that. Be honest. If you’re managing and communicating properly, this conversation shouldn’t come as a surprise to the talent. 

PD 2: Its never easy or pleasant, you try to find an easy landing ie: part time work, weekends, contributor, call-ins, etc…

PD 3: You just have to be honest & direct.  There is no spinning your decision and the talent will always see through your bull**it anyway.

QUESTION 3: What issues are you thinking about having to deal with or questions do you need an answer for after the decision becomes public? 

PD 1: The internal messaging is *most* important. Fans are not going to love every decision you make, neither is your team, but you must explain what is happening and why and answer as many questions as possible from the internal team. They’re the ones that have to move forward from this.

PD 2: Be complimentary, if they have been there a long time you celebrate them, if time is minimal you try to move on as quickly as possible, I’m a firm believer the brand is bigger than the person.  The station is bigger than most personalities.

PD 3: You have to figure out if you are allowing them to do the “farewell show” and say goodbye.  You can’t be honest with your listeners and tell them the host was failing, instead you stress what you’re doing in that hosts place and how exciting it is…expansion of another show, fresh new host, etc.

There’s one important difference between replacing an aging host on your airwaves and replacing Joe Biden as the Democrats’ nominee in the 2024 election. If Biden is pushed aside, the party has just four months to get their voters to buy in.

Politically, there is a valid argument that moving on from an old, uninspiring candidate is a move for the long-term health of the country and party. In radio, replacing a talent that is well past their prime, or even their usefulness, is ONLY about the long term. It probably isn’t fair to think the majority of your base is going to be on board with the new guy or gal from day one.

So with that in mind, I asked our panel how and when they start to evaluate their decision. The answers were wildly different.

QUESTION 4: How much time do you give listeners to come around before you evaluate the new talent/show

PD 1: This answer is going to be very unpopular, but you have to give a new show two years. Yes, two years!! You’re building an audience from scratch in a (likely) important daypart. This gives the host(s) time to make mistakes, learn and grow without fearing the hook. Certainly, I’m listening and coaching but I truly think it takes two years to know what you have in a show. 

PD 2: I believe in Sports it takes at least a year. Radio/Audio is habit forming it takes a while, what does a listener give us that’s most valuable?  Time, I believe, so we have to give them to adjust hopefully like the new host or hosts.  After a year if the ratings are not there, and you as a programmer do not feel it, you have to reevaluate.  

PD 3: You have to give a new show or talent six plus months at least, in my opinion, and a year is even more warranted.  In today’s instant gratification society, that’s not always easy to do though.  

Will Joe Biden get the boot? I hope so. Frankly, I hope Donald Trump does too. This is by far the closest I have ever come to considering voting for a third-party candidate, but that option is a dude that let a worm eat part of his brain and that isn’t even the most upsetting thing about him, so as a voter that would like to see democracy stick around, I am kind of outta luck.

That isn’t the case when a radio station faces the problem of an old, out of touch person on their airwaves. I cannot force anyone in Washington to take the advice of our panel, but unlike anyone representing either political parties, the three people I talked to have a clear plan and vision for dealing with radio’s version of the Joe Biden problem.

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