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Bronny James Will Be a Featured Summer Attraction on ESPN and NBA TV

This is a public player who has lived in the public eye.

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Screengrab of Bronny James from the NBA Draft on ESPN
Screengrab: NBA Draft on ESPN

Look, it’s a storyline.

Is it a concocted storyline? Oh, yeah — but you already knew that. You knew it when Rich Paul, the agent for both Bronny James and Bronny’s father LeBron, reportedly started telling certain NBA teams to not bother drafting Bronny.

You knew it when the agent further said that Bronny would not be signing a two-way contract, meaning he wouldn’t agree to any deal that could involve him playing in the NBA’s G League. That might have given a few teams pause, considering Bronny’s college averages of, let’s see here, 4.8 points, 2.8 rebounds and 2.1 assists per game.

You knew it when Bob Myers, the former top executive at Golden State, relayed during ESPN’s draft coverage that Paul was telling some teams, “If you take him, he’s going to Australia.”

And you knew it when the Lakers inevitably selected Bronny with the 55th overall pick in the second round, making this father-son thing official once LeBron re-signs. Woofed Magic Johnson on X, “Watching Bronny suit up for the Lakers during Summer League in Vegas will be must-see TV!”

So — yeah. Storyline.

The only questions now are who gets the rights (I’m going with SpringHill Company, but hey), how much access they’ll have (let’s assume total) and how soon we can expect a full series rollout. In the meantime, NBA TV and ESPN will reap the short-haul rewards.

Without a doubt, the NBA 2K25 Summer League gets a bump here, although I’ll be curious to see how fascinating people find it to watch Bronny play without his father. The bigger narrative arc, the one more people will warm to, is the idea of LeBron and his son on the court together — but that’s not what this time of year is about.

Also, Magic’s enthusiasms notwithstanding, Las Vegas won’t actually get the first crack at BronnyTV. That will almost certainly happen during the California Classic, an outgrowth of the Summer League that begins this weekend. ESPN goes first, then NBA TV:

Saturday: Lakers vs. Sacramento Kings, 4:30 p.m. ET on ESPN.

Sunday: Lakers vs. Warriors, 6:30 p.m. ET on NBA TV.

The Lakers’ first appearance in Las Vegas is set for Friday, July 12 against the Houston Rockets. That’s a 7:30 p.m. ET tip on ESPN, and the summer games then roll on for 10 days.

That is a lot of Bronny, assuming he plays and plays often. The Lakers will decide that. All that is known right now is that the younger James – whose lone season at USC was shortened by a serious health scare (a cardiac arrest during a summer workout), which was diagnosed as a congenital heart defect and required surgery to repair – is good to go.

Fair to say that Bronny never found his footing in college after that difficult turn of events. As the eldest son of LeBron, though, there’s a strong belief by some scouts in his upside, and Bronny reportedly helped his cause with a good showing at the pre-draft combine in Chicago. I mean, we’ll see.

Bronny can shoot the three and has court sense, and the Lakers’ Anthony Davis told ESPN before the draft that he supported L.A. taking LeBron’s kid.

“He’s very good defensively,” Davis said. “He can read the floor very well. I think he’s a really good playmaker. I saw him work out a couple times besides the pro day, and working with a big…His reads, reading the defense, making the right passes — that was really impressive to me.

“I think he’s going to be fine, man. Obviously, it’s a lot of pressure on him with his dad being who he is.”

You’d think so, but for Bronny and all the James gang, this is closer to situation normal. Their father has been famous for all of their lives; they’ve had cameras around them for all of their lives. Whatever Bronny has become as a basketball player, he’s achieved in the midst of that — or in spite of it, depending upon your view.

Microphones and stage lighting probably aren’t going to affect him much, considering that Bronny spent his high school years being featured in the LeBron-co-produced docuseries Top Class. This is a public player who has lived in the public eye.

Is he good enough to play in the NBA? Despite all the words spewed and images projected, it’s honestly anybody’s guess. But you won’t have to wonder for long — it’ll all be available to you, one way or another. In a different Lakers era, somebody would’ve called it Showtime.

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ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

John Molori

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ESPYS
Courtesy: ESPYS on X

When it comes to glitz, glamour, and gripping stories, the 2024 ESPY Awards which aired live on Thursday, July 11 on ABC certainly did not disappoint. The fanfare took its roots in this year’s host, former tennis superstar and all-around icon Serena Williams. The 2024 ESPYs may just serve as the launching pad for the birth of a new entertainment star.

Hosting a long, involved, and wide-ranging awards show is hard, and Willams was absolutely terrific. We all know that Williams has charisma. She set new trends and was a groundbreaking presence on the court – not only with her play, but with her style, flair, and dramatics. But did you know that she could deliver jokes with dead on timing and even sing?

Williams brought all of this to the ESPY Awards stage. She kept the show moving at a pace that rivaled her own swiftness on the tennis court. For those who were wondering what the heck Serena Williams was doing hosting the ESPYs, she stated, “You may be wondering why I’m doing this. First of all, any opportunity to wear 16 outfits in three hours, I’m going to take it.”

 Of course, there was no shortage of superstar talent to go along with Williams. With nominees such as Jaylen Brown, Caitlin Clark, Coco Gauff, Patrick Mahomes, and Shohei Ohtani, the ESPYs indeed lived up to its moniker as the Oscars of sports.

The vast array of celebrity and sports presenters was equally amazing. Personalities gracing the stage included Quinta Brunson, Nikki Glaser, Rob Lowe, Paige Bueckers, Draymond Green, Lindsey Vonn, and Candace Parker, among others.

The group of names I just mentioned truly defines the underlying essence of the ESPY Awards, namely, diversity. More than any other awards show on television, the ESPYS are all about bringing people from different walks of life together, bonded by a common love of sports.

It has been said many times that entertainers want to be athletes and athletes want to be entertainers. On no stage is this more apparent than the ESPYs. The event is all about gigantic personalities dating back to 1993 and the epic speech by the late ESPN broadcaster and college basketball coach, Jim Valvano.

Valvano was the epitome of showmanship both on the sidelines and on the air, and his emotional 1993 ESPY speech is now the stuff of legend.

 Suffering from cancer, Valvano was brilliant, telling people to laugh, cry, and think every day while making the audience in attendance and at home do all three at once. It was this speech that essentially founded the V Foundation for Cancer Research, the ESPYs charitable arm and an organization that has helped raise more than $200 million for cancer research.

Indeed, the ESPYS are not just about 2024, but about history. The program always brings to mind Valvano as well as the late ESPN superstar anchor Stuart Scott, who gave his own memorable ESPY speech in 2014 just months before succumbing to cancer in January 2015. The images of Valvano and Scott hover over the ESPY stage like angels looking down in satisfaction that the cause continues.

In addition to awards for best athletes, teams, and moments, the 2024 ESPYS also continued the tradition of special honorees. Former New Orleans Saints’ safety Steve Gleason, who has valiantly and publicly fought ALS for years, received the Arthur Ashe Award for Courage.

University of South Carolina women’s basketball coach Dawn Staley received the Jimmy V Award for Perseverance named after the aforementioned Valvano, and Prince Harry, the Duke of Sussex, received the Pat Tillman Award for Service in recognition of his work helping veterans.

Still, it was the Gleason presentation that stood out for me. The Ashe Award is given to individuals whose contributions transcend sports and reflect the spirit of Ashe with strength, courage, and a willingness to stand up for their beliefs in the face of adversity. Many have followed him, but it was Gleason who truly gave a high profile face to the debilitating disease that is ALS.

In response to receiving the honor, Gleason wrote on Instagram, “My aim has always been to see if we can discover peace and freedom with the love of life, in the midst of extreme adversity. Being recognized at the 2024 ESPYs is not just an honor, but a powerful platform to further help and serve others.”

The ritzy Dolby Theater in Los Angeles served as the perfect venue for this star-studded event. Perhaps the best part of the ESPY Awards each year is the mingling of past and present. It’s great to see the likes of ESPN’s Chris Berman and other sports veterans on stage, along with new stars in both athletics and entertainment.

 The award categories were, as always, filled with superstar names, but the Men’s Sports, Best Athlete group is worth noting. This year’s nominees included Patrick Mahomes, Shohei Ohtani, Scottie Scheffler, and Connor McDavid. Honestly, have their ever been four nominees who have so utterly dominated their respective sports in one year? For Mahomes to earn this award was quite a feat for sure.

The Kansas City Chiefs’ quarterback was already an ESPY winner before the awards show even aired. He was announced as the winner of the Best NFL Player ESPY on the July 10 edition of ESPN’s NFL Live.

Mahomes has taken the mantle of Tom Brady and is now the most dominant presence in the NFL. With two consecutive and three overall Super Bowl championships as well as three Super Bowl MVP Awards, he has lifted himself into that rarefied air of fame.

The ESPYs have also grown technologically. This year’s show not only aired on ABC, but was live streamed on DIRECTV stream, Fubo, Hulu + Live TV, and Sling. The widespread popularity of the program stems from its unique award categories such as Best Breakthrough Athlete which featured winner JuJu Watkins and nominees Victor Wembanyama, C.J. Stroud and others.

I also liked the Best Record Breaking Performance category with Christian McCaffrey, Tara VanDerveer, Max Verstappen, and the winner Caitlin Clark, who became the NCAA’s all-time scoring leader breaking Pete Maravich’s record.

The ESPYs Best Championship Performance Award went to Jaylen Brown of the Celtics, but the nominee list went beyond the four major sports with Kayla Martello of Boston College women’s lacrosse and Midge Purse the NWSL Championship MVP award winner.

Best Athlete with a Disability and awards for race car driving, UFC fighting, boxing, tennis, and soccer hit home the show’s consistent theme of variety. Speaking of categories and winners, here are a few of my own from the 2024 ESPYs:

Best Speech: Steve Gleason after winning the Arthur Ashe Award for Courage

Best Moment: The Presentation of the Pat Tillman Award for Service mainly because it keeps Tillman’s name alive and eternal

Best Joke: Serena Williams saying to Caitlin Clark, “Caitlin, you are Larry Bird in that you are an amazing player, you have ties to Indiana, and white people are really crazy about you.”

Best Presenters: Jayden Daniels, Livvy Dunne, and Lil Wayne – the ultimate ESPY trio with stardom in sports, social media, and entertainment represented.

With flash and panache, the 2024 ESPY Awards show was a thoroughly entertaining showcase of stardom and success. It was interesting, exciting, and at times, quite moving – truly a home run for hope, a touchdown for triumph, and an ace for accomplishment.

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Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Jeff Caves

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Picture of a radio studio with a graphic showing various social media platforms

Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers.

Your Audience is Engaged and Loyal

Sports radio listeners in the U.S. are incredibly engaged. According to Nielsen, Americans spend over four hours daily on audio, with a significant portion dedicated to radio. Specifically, sports radio listeners average around 3 hours and 24 minutes per week, as reported by Edison Research for ESPN Audio. Sports radio listeners are loyal, providing your advertiser with a reliable way to reach a dedicated audience who spends plenty of time immersing themselves in the station.

Social Media = Superficial Media

When your clients mention that they are buying social media or that they are impressed with the local influencer who has 50,000 followers, point out the average time users spend on social media platforms per day:

– Instagram: 30 minutes, translating to roughly 9 seconds per account if a person is following 200 accounts (I follow about 235).

– X: About 3.39 minutes per session; with two sessions daily, that’s about 1.35 seconds per account.

– Facebook: 33 minutes, equating to about 13.2 seconds per account if following 150 accounts.

These brief interactions pale compared to the time sports radio listeners dedicate to their favorite hosts and shows. This concentrated listening experience means your clients’ ads are more likely to be absorbed and remembered.

Ad Impact

Unlike social media ads, which can be easily skipped or ignored, endorsement radio ads are seamlessly integrated into programming, making them less likely to be bypassed. Who is paying attention when your favorite Insta model starts pitching another pre-workout drink? Is there ANY credibility? Moreover, the context of live radio commentary, analysis, and discussions enhances the relevance and effectiveness of radio ads, aligning perfectly with the listeners’ interests.

Reliability and Trust

Trust is a vital element where sports radio excels. Radio has long been viewed as a reliable news, entertainment, and information source. This credibility extends to the advertisements heard on sports radio. Listeners are more inclined to trust and act on these ads than social media ads, which often face issues of credibility and trustworthiness. What do we know about social media endorsers besides that they want followers to do ads and make money?

Sports radio’s significant listening time, deep engagement, the impactful nature of radio ads, and the desirable audience demographics all contribute to its effectiveness. While social media is essential for specific campaigns, sports radio’s concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Leverage these advantages when presenting sports radio, especially when you hear that social media advertising is some superior vehicle you can’t compete with. We need to educate the masses!

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How Would Sports Radio Solve the Joe Biden Problem?

“Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners.”

Demetri Ravanos

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A photo of President Joe Biden
Photo: Gage Skidmore, C.C. 2.0

Have you watched Jon Stewart’s response to the Democrats demanding that people questioning age and cognitive fitness of Joe Biden for a second term keep their mouth’s shut? If you haven’t, you really should. Not only is it a masterpiece of political commentary, but it really forces the party to confront the fact that it sure sounds like it isn’t taking the threat to American democracy as seriously as every elected official with a D next to their name claims to be. 

I have been saying since 2020 that it’s utterly embarrassing how old and incompetent both Joe Biden and Donald Trump are. Frankly, it’s disgusting to ask me to entrust decisions about my kids’ and my futures to one of two men that will probably be dead before 2028. They are too old for me to believe they either care about or even comprehend modern issues facing the country.

Sports radio is no stranger to this problem. Every station on the air is trying to stay relevant to its listeners. For anyone in a talk format, that requires work and research. When a talent can or will no longer put in the effort it takes to stay relevant, the bosses have a problem. When the stories and references no longer connect with the audience, the bosses have no choice but to address that problem. 

People get older. It’s natural. No one is going to lose a job in radio simply for having a different numeral at the front of their age than they did ten years ago, but if that talent is slowing down as they age and hurting the quality of the on air product, a programmer or GM has to be willing to entertain the possibility that the people around Joe Biden seemingly won’t.

I wanted to get some insight on this. What goes into such a big decision and how do you break the news to the unlucky elder statesman? I gave three program directors anonymity and asked them the same four questions about how a programmer would solve his or her own version of the Joe Biden problem.

While I will not tell you the names of these people, I will give you a description of their credentials, so that you can be assured that they have lived the experience they describe and the advice they give.

PD 1 has a history of running both stations and networks, having found success in many mid-size markets. PD 2 also has network experience as well as experience leading some of the most iconic local brands in sports radio. And finally, PD 3 has decades of major market experience, serving as a PD, producer and host. I appreciate all of them taking the time to answer my questions.

QUESTION 1: What is a sort of sure sign that it’s time to move on from a talent, even if they’re beloved?

PD 1: Results: Ratings and Revenue. If the show is still getting results but isn’t sounding great or fresh, that’s where the PD needs to coach the talent and give ideas to freshen up the show. If results continue to dip and coaching doesn’t fix it, that’s when a change is needed.

PD 2: You can start to notice in their voice, from a technical standpoint and mechanics how they sound in general but the basics, resetting, in and out of breaks, etc…

PD 3: The day to day effort wanes and you can clearly see & hear that the host is not able to engage the audience when there is not a clear headline grabbing topic.  

QUESTION 2: Have you found any way to make the talent you’re moving on from feel better about the decision or do you just have to accept that it won’t be a pleasant conversation and they may stir things up in the press and on social media?

PD 1: If it’s someone who has been an important piece of your radio station, you find a way to keep him or her around in a lesser role. Whether that’s a weekly podcast, a contributor to the station, continuing as an endorser or doing a weekend show or some combination of those. That’s a conversation to have with the talent with the areas you’d like him/her to potentially continue in. If it’s someone you want to have a clean break with, you do that. Be honest. If you’re managing and communicating properly, this conversation shouldn’t come as a surprise to the talent. 

PD 2: Its never easy or pleasant, you try to find an easy landing ie: part time work, weekends, contributor, call-ins, etc…

PD 3: You just have to be honest & direct.  There is no spinning your decision and the talent will always see through your bull**it anyway.

QUESTION 3: What issues are you thinking about having to deal with or questions do you need an answer for after the decision becomes public? 

PD 1: The internal messaging is *most* important. Fans are not going to love every decision you make, neither is your team, but you must explain what is happening and why and answer as many questions as possible from the internal team. They’re the ones that have to move forward from this.

PD 2: Be complimentary, if they have been there a long time you celebrate them, if time is minimal you try to move on as quickly as possible, I’m a firm believer the brand is bigger than the person.  The station is bigger than most personalities.

PD 3: You have to figure out if you are allowing them to do the “farewell show” and say goodbye.  You can’t be honest with your listeners and tell them the host was failing, instead you stress what you’re doing in that hosts place and how exciting it is…expansion of another show, fresh new host, etc.

There’s one important difference between replacing an aging host on your airwaves and replacing Joe Biden as the Democrats’ nominee in the 2024 election. If Biden is pushed aside, the party has just four months to get their voters to buy in.

Politically, there is a valid argument that moving on from an old, uninspiring candidate is a move for the long-term health of the country and party. In radio, replacing a talent that is well past their prime, or even their usefulness, is ONLY about the long term. It probably isn’t fair to think the majority of your base is going to be on board with the new guy or gal from day one.

So with that in mind, I asked our panel how and when they start to evaluate their decision. The answers were wildly different.

QUESTION 4: How much time do you give listeners to come around before you evaluate the new talent/show

PD 1: This answer is going to be very unpopular, but you have to give a new show two years. Yes, two years!! You’re building an audience from scratch in a (likely) important daypart. This gives the host(s) time to make mistakes, learn and grow without fearing the hook. Certainly, I’m listening and coaching but I truly think it takes two years to know what you have in a show. 

PD 2: I believe in Sports it takes at least a year. Radio/Audio is habit forming it takes a while, what does a listener give us that’s most valuable?  Time, I believe, so we have to give them to adjust hopefully like the new host or hosts.  After a year if the ratings are not there, and you as a programmer do not feel it, you have to reevaluate.  

PD 3: You have to give a new show or talent six plus months at least, in my opinion, and a year is even more warranted.  In today’s instant gratification society, that’s not always easy to do though.  

Will Joe Biden get the boot? I hope so. Frankly, I hope Donald Trump does too. This is by far the closest I have ever come to considering voting for a third-party candidate, but that option is a dude that let a worm eat part of his brain and that isn’t even the most upsetting thing about him, so as a voter that would like to see democracy stick around, I am kind of outta luck.

That isn’t the case when a radio station faces the problem of an old, out of touch person on their airwaves. I cannot force anyone in Washington to take the advice of our panel, but unlike anyone representing either political parties, the three people I talked to have a clear plan and vision for dealing with radio’s version of the Joe Biden problem.

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