Portnoy announced PFT's new deal overnight via his X account.
"We've managed to stay cutting-edge cool for like 20 years. Very hard to do for a media company."
"At some point, we will want to kill each other."
The unnamed show will air at 11:30 a.m. ET on Mondays and run for at least 42 weeks of the year.
"I failed everyone today. I should have gone in there when they spent the first 30 minutes talking about Taylor. I apologize to everyone I have...
“I wasn’t caught off guard by it, so I knew it was coming. I’ve been doing more work for the past couple months.”
"If you're a hater of mine, you're probably going to enjoy today because I'm about to get freaking rained on by the internet. I deserve it."
Portnoy -- a noted Boston sports fan -- claimed he admires the two former Celtics stars, and would love to bring them to his company.
"If they're not smart enough to watch a reality show and realize what's going on. Fine, whatever."
Portnoy reposted the company's announcement that it had secured a distribution deal with The CW by saying "Love finding out about this in a tweet."