On NBC stations alone, the game averaged 1.86 million viewers throughout its broadcast window.
"Absolutely not. Will never happen. Not in my lifetime, not in your lifetime. Won't happen."
The Rams-Lions Total Audience Delivery (TAD) average of 35.8 million viewers is up 25% from last year’s Sunday primetime Wild Card game.
"They cut a promo basically thanking you for giving them more money," said Harrison. "Mike Tirico, this was shameful work from you, my friend."
The contest averaged 23.0 million viewers on Peacock, local NBC affiliates and NFL+, according to data from Nielsen Media Research.
This focus on delivering commercial free quarters is about, “improving on the viewer experience and allowing our partners to integrate in new and different ways."
"Can Peacock, with 30 million current subscribers, make a dent with one playoff offering?"
"They started with a regular season package, they're now moving to one postseason game. This is not where it stops, that's never where it stops with...
If you’re going to stream a playoff game, and the plan is to get new subscribers for Peacock, you need a big draw.
"It's bad enough they would do it with a regular season game on a Saturday night, but to do it with a playoff game is the...