When Houston Froze, Armen Williams & Sports Radio 610 Didn’t
“We built a clear mission statement as to who we are and what we want to be every single segment and every single minute and every single second.”
“We built a clear mission statement as to who we are and what we want to be every single segment and every single minute and every single second.”
“Present opinions like a sheep in wolf’s clothing, meaning an exterior with some edge that grabs your attention, but an interior that’s reasonable and calculated.”
“I’m really looking forward to at the end of the day looking back on this thing and saying look, even through a pandemic, we put on a hell of an experience for this market and a hell of a game for NFL fans.”
“As you know, it’s easy to just pump out hot takes. But when it’s actually something that you believe and you can support it with some stats and data or personal experience that makes it believable.”
“If a host introduces the same tired topics, the audience is going to have the same tired response.”
“You aren’t being sneaky or shady by making friends in the industry. You are building relationships because that’s what smart people do.”
“People who are good at radio relate to people in their lives. People who are bad at it don’t.”
“As you well know, there are plenty of guys out there that just want you to shut up and do what I’m telling you to do. Well I’m the creative entity here. I need you to give me a little more leeway than that.”
“If you don’t move the audience emotionally, you will just blend in.”
“Even when I had briefly gotten out of the business and I was practicing law full-time, which I was probably out of the business for about a year, I was still listening to sports radio all the time.”