"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
"Small business owners love to talk about why they’re better than their competitors, and that’s exactly what this question will turn in to."
"If the best athletes in the world are constantly working at getting better, certainly we can benefit from practice and “reps,” as well, right?"
"Long term. Short term. They’re like offense and defense, you need them both to win."
"No matter what lies ahead for the industry, finding decision makers who want to invest in their businesses and use our products to do so, is...
"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."
"BSM Columnist Dave Greene reflects back on some of his favorite columns from the past year."
"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like...