Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
“There are 81 program directors eligible for voting consideration in the Major/Mid Market category. The morning shows run 79 deep, Middays have 100, Afternoons are at 90, National shows are 86, Original Podcasts at 117, and Stations are a combined 91.”
“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”
“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”
“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”
“Radio is a results driven business. Executives have a ton of pressure on them to win, and they’re not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship.”