I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price,...
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will...
Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer...
Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio's reach is a victory for both sides.
We should spend as much time on what we will do after the client says YES.
"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee...
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
