Ben Franklin Knew When To Spend Money, Do Your Clients?
“Remember, even Low-Ball Lenny deserves love.”
Jeff Caves
The NCAA Has No Options To Make More Money
“It’s all about having options which it appears the NCAA has none.”
The Letter Every Young Seller Should Receive
“The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon.”
Does The Sales Department Feel A Draft?
“I think it is the perfect time, local guidelines allowing, to get back to the classic bar promotion. Get a plan together and approach management for approval. Look for outdoor venues.”
Don’t Settle For Less, Ask For More
“Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first.”
Advertising Is About Memories, Not Sales
“We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t.”
Don’t Shoot The Messengers For Executive Decisions
“These younger employees have learned faster, more, and differently than any baby boomer. They know better.”
How Do We Sell Local Podcasts?
“The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn’t exist and they want to show support.”
Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller
“Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back.”