4 Things You Can Do Now To Be a Better Seller
“The pandemic is on and we still have to deliver sales.”
Jeff Caves
You Don’t Have To Know A Man To Know His Influence
“I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy.”
Nielsen Needs Cash And That’s Gonna Cost You
“Will agencies pony up in a pandemic challenged economy? I have my doubts.”
Where Did All The Campaign Cash Go In Radio?
Here comes the election. And there goes the political billing that came with it. So,
Dave Greene Is Always Trying To Reach More People
“The first part of added value needs to be YOU.”
You’ve Got 6 Weeks. What’s Your Game Plan?
“You have a deadline of 11/6 and first in the boat will get the opportunity.”
Meet Danny C – The Top Dog On WFAN’s Sales Staff
“They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that.”
Make It Easy For Clients To Say Yes To Signing Long Term
“It seems like a lot of work, but it doesn’t have to be.”
5 Ways To Find New Clients Without Making Cold Calls
“You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal.”
How Many Ads Should I Run?
“It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again.”