Dr. Ed Cohen spent his entire career gathering and making sense of ratings information. He tells Jeff Caves what information is useful to sellers and what...
This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.
Mike Scott, former Regional President for iHeartMedia in the Mid South, explains why there is no better tool for a seller than the live endorsement and...
Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.
Play-by-play is a product that sports radio clients love. Jeff talks to Sandy Cohen of Union Broadcasting about how the company makes the most of its...
Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with...
Bob Lynch, founder and president of SponsorUnited, joins Jeff to talk about getting a buyer’s attention and presenting them with information and insight relevant to their...
While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based...
On the first episode of Seller to Seller, Jeff Caves welcomes yield management specialist Alec Drake to talk about rate fluctuation and how we get more...
"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a...