"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."
"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"
"The pandemic is on and we still have to deliver sales."
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."
"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."
"Will agencies pony up in a pandemic challenged economy? I have my doubts."
Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in South Carolina,...
"The first part of added value needs to be YOU.”
"You have a deadline of 11/6 and first in the boat will get the opportunity."
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."