"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”
"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."
"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."
"It's not about how many listen to sports radio. It’s how much they can spend."