Barrett Sports Media delivers news, advice, and opinion on the sports radio, TV, and print industries.
“It’s easy to pontificate about what you would do when programming a sports radio station, but it’s something else to put it into practice in the real world. Starting today I will be doing that as the new Director of Content for ESPN Cleveland.”
“Is there something you use in your imaging, promos, shows where listeners instantly know that it is your station and not just another sports station?”
“No PD hears every segment of every show, but certainly somebody who works for the station hears a mistake, a bad microphone, an incorrect score, a poor-sounding commercial or dead air.”
“There are things I’ve learned everywhere I’ve been and you take things you’ve learned at all these stops and you hope that it improves you as a person.”
“There are probably at least 100 people and 20 more topics I could have thanked for this Thanksgiving, but this gives a good glimpse at what put sports radio on the map and what will sustain it for years to come.”
“In the ever competitive audio world no station, sports stations included, can afford to take a segment or two off.”
“I wouldn’t call it seamless. It definitely helped in our situation to have two guys that have the familiarity with the product and with each other. But they’re still two guys filling one role.”
“What drives me crazy about the five “impeachable offenses” above is that they all come down to people being lazy.”
“The key is to completely understand the venue well before the station event. If it’s local and you haven’t been there before, go do a site visit.”
“Low and behold, naming a national sports program with a time is back and a terrible mistake for many reasons.”
