Jason Barrett owns and operates Barrett Media, a full service sports and news media consulting company, which helps brands and individuals enjoy success in the audio space. He also serves as Chief Editor of the sports radio industry’s premier website https://BarrettSportsMedia.com and the recently launched https://BarrettNewsMedia.com. Both sites feature industry news, expert opinions, analysis, research, and information to benefit experienced and aspiring broadcasters. Jason’s spent 25 years in the industry, developing a passion for content creation, discovering and developing talent, designing social media and podcasting strategies, and pushing brands to the top of the ratings ladder.
His radio adventure started in the Hudson Valley area of NY as an on-air talent. 8 years later, he moved behind the scenes, first as a producer for ESPN Radio, and then as a program director of 5 different stations including 4 in top 20 markets. During those stints, Jason created and launched 2 FM sports talkers (101 ESPN in St. Louis & 95.7 The Game in SF), turning them into consistent ratings performers. They are now among the most respected brands in the sports radio format.
During his career, he’s had the privilege of working with many accomplished broadcasters. The list includes Dan Patrick, Keith Olbermann, Sean Salisbury, Doug Gottlieb, Chuck Wilson, John Seibel, Freddie Coleman, D’Marco Farr, Bernie Miklasz, Bryan Burwell, Bob Stelton, Randy Karraker, Chris Dimino, Greg Papa, Ric Bucher, Brandon Tierney, Eric Davis, John Lund, Damon Bruce, Roxy Bernstein, Jody MacDonald, and Chad Doing among others. He’s also played a part in either discovering or launching bigger platforms for Chris Duncan, Aubrey Huff, Zach McCrite, Harry Mayes, Rob Ellis, Guy Haberman, Meredith Marakovits, Rick Venturi, Tony Softli, John Middlekauff, Joe Fortenbaugh and Lorenzo Neal.
An accomplished professional with immense knowledge of multiplatform spoken word programming, Jason is driven to teach, learn, and work with radio operators across the globe. He is a firm believer in scouting local and national talent on a regular basis, and keeps an updated document with the lineup of every major sports radio station in the country along with detailed analysis of each station and its personalities.
On a personal note he enjoys discovering new music, traveling, reading, watching sports, and spending time with his family.