Barrett Sports Media delivers news, advice, and opinion on the sports radio, TV, and print industries.
“There are 81 program directors eligible for voting consideration in the Major/Mid Market category. The morning shows run 79 deep, Middays have 100, Afternoons are at 90, National shows are 86, Original Podcasts at 117, and Stations are a combined 91.”
“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”
“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”
“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”
“Radio is a results driven business. Executives have a ton of pressure on them to win, and they’re not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship.”
“Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job.”
“The immaturity and accusatory behavior has to stop. If this is how we’re going to operate every time a personality offers a strong point of view, the future of the sports media business is in big trouble.”
“When you consider that 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years, it’s rewarding to know that we’ve beaten the odds so far.”
“Our goal is to educate, motivate, and entertain people in the industry thru the work we do, while helping and connecting partners to those who can benefit their brands.”
“On July 27th, SB Nation Radio will officially become the SportsMap Radio Network.”
