Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price,...
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will...
States that have high tax rates on sports betting (like New York) are forcing sports books to reconsider spending money advertising their products.
Jason Ence starts a sports book review series to advise if your station should feel comfortable advertising with them and starts with FanDuel.
The rush to get sports betting advertising revenue offers an interesting risk to stations in states where the activity is illegal.
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling...
“The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing...
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
"You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience."
"The NCAA Tournament is following in the footsteps of the Super Bowl."