It's easy to blame a flashy deal like the 'Thursday Night Football' agreement for Prime memberships becoming more expensive.
"NBC reports that it has 40 companies signed up to run their first Super Bowl ad in 2022."
"One interesting trend that DiGisi noted is that the top performing ad on social media has seen a decline in mentions across multiple platforms year-over-year."
"In a medium where content is king, Sports Radio offers evolving storylines day after day and even sometimes hour by hour."
"It really depends on how innovative networks want to get in their news and streaming content."
"Fans saw thirteen TikTok spots on FOX during the World Series. The spend and presence put the social video platform amongst more traditional Major League Baseball...
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
"Rarely does a personality have a better connection and ability to influence their audience, than one tied to sports radio."
"The immediate answer has been the move to social media advertising through company posts and influencers."
"The money won't create new stations on its own. Savvy marketers and sellers will have to recognize opportunities and act."