"Whether or not the percentage of advertising dollars will increase for radio, the amount certainly will over time."
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why...
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to...
According to a Pew report, the second-quarter of 2020 sees advertising revenues plummet for the newspaper industry.
Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in South Carolina,...
"More than 100 companies will advertise across the two networks over the course of the entire three day event. More than 60 of those are spending...
"Skyview will serve as the exclusive sales partner for all of VSiN's on-air products."
"Do yourself a favor and embrace the role of being a partner to your advertisers right now. Let them focus on surviving. You think about what...
"There’s so much uncertainty that we want to be able to steward our clients’ dollars in the most effective way while maintaining commitments to our media...
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."