To be a presence on the sports landscape, Google needed the NFL.
“Apple also wanted to have rights included to offering Sunday Ticket to mixed reality/virtual reality users.”
Another point that could compel Apple back into negotiations with the league is the fact that Sunday Ticket is the league's final media package available for...
“Did you ever think we’d be talking about Apple, Amazon and Google jumping into sports with the networks?”
“The idea of Apple buying Disney comes at an interesting time.”
"Apple went chasing waterfalls when it should have stuck to the rivers and the lakes that it's used to."
“Now it looks like the two finalists to land the package will be Amazon and Google.”
"While MLS streaming will certainly be more accessible courtesy going forward, its potential success is less clear."
"We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport...
"Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well,...