"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it...
"In a lot of these cases, we’ve become our own worst enemy"