"FTX and Crypto.com each purchased ad time from NBC for the February 13th broadcast."
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.
"I just said 'let's go to Baltimore,' 'let's go to Chicago,' wherever it might be."
"The network and the NFL are reticent to enter the cryptocurrency advertising space."
"Other companies like BlockFi have advertised on Barstool Sports outlets, but they have been slow to tackle mainstream media audiences until now."