"On race day, Sunday Feb. 16, SiriusXM will air 15 hours of programming live from the speedway beginning at 7am ET."
"Any gain in viewership is a positive for NASCAR these days, and while ratings are up from last year they are still far off of where...
"The Daytona 500 marks the first event in what will be a two-year celebration of the network founded by Bill France Sr. and Ken Squier."
"NASCAR is projected to spend $10 million and $20 million dollars on advertising according to Sports Business Journal."
Hours after Jerry West proclaimed the NBA will surpass all sports, the league had its best all-star game rating since 2013, also beating its rating from...
Historically, the period from the end of the NFL season until March Madness has been a ”Dead Zone” for sports radio stations. NFL and College Football...