Carton & Roberts Score Their First Afternoon Drive Ratings Win on WFAN
“‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off ‘The Michael Kay Show’, which finished 4th with a 4.8.”
“‘Carton & Roberts’ finished 3rd overall with Men 25-54 with a 5.3 share, holding off ‘The Michael Kay Show’, which finished 4th with a 4.8.”
As decided on by radio executives and programmers, here are the Top 20 Major Market sports radio afternoon shows for 2020.
“With sports as their launch pad, Carton and Roberts transitioned to celebrity Instagram feeds, Italian deli meats, mob movies, Harry Truman, standing next to Howard Stern at the urinal and also organically came up with the bit of DM’ing new Mets owner Steve Cohen.”
“Carton will not leave the studio nor will he hang up on a caller who wants to discuss a gambling line.”
“Radio is a results driven business. Executives have a ton of pressure on them to win, and they’re not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship.”
“ESPN Radio shows move to ESPN+, Joe Benigno retires, and trolls take aim at sports media figures.”
“The move clears a spot in WFAN’s lineup for Craig Carton, who will likely partner with Evan Roberts in afternoon drive.”
“Chris Olivero and Mark Chernoff had envisioned signing Scott and Carton for afternoon drive on WFAN. That would shift Evan Roberts back to middays where he would have been partnered with Maggie Gray.”
“So whether it’s pairing Carton with Roberts, or finding a former professional athlete for Craig to work with, let this be the move that lasts.”
“If you’re going to put Craig in a drive time situation, you have to give him an ex-athlete who can handle him. They’re going to put Evan Roberts in a tricky spot if it’s him.”