"The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either."
"What we do here at BSM though is ask stations to look at their habits and problems differently. With that in mind, I thought I would...
"Far too often, interviews feel more like I’m eavesdropping on a private conversation between two friends. Often, they are filled with inside jokes, personal stories, and...
"Is there really a payoff for the listener in booking multiple guests in an hour, or one for every hour?"
"The best answers from any interview come from follow up questions because they make the subject responsible for their own words."
"Sometimes regardless of how well you follow the other steps, sheer persistence alone gets the job done."
"The best guests are the ones that don't feel like they have to play it safe and are willing to be honest about what they are...
"Also, with everything you do on your show ask the question: What’s “live” about this topic, guest or discussion? Can this be done better by a...