"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"
Demetri Ravanos explains the problem Skip Bayless has created for himself, Derek Futterman tells us how some of the sports media’s biggest names measure their success...
The budget is almost due for 2022, are you due for the budget?
"There is a lot of gold when you mine amongst the P1 Listeners for your station."
"Remind your client of the best you have to offer."
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"
"We will all lose about 30% of our billing each year, always be prospecting!"
"One regret I have through my work life is not taking more time off. And I am not just saying I should have taken more one-week...
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."