"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
"Try the 3 E’s: Experience, Exposure, and Education."
"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to...
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
What are the topics and gimmicks that really, truly showcase just how lazy a radio show is in terms of topic selection and content execution?
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why...
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided...