Data shows league ad sales for both Disney and Turner Sports, the NBA's two national TV rights holders, will eclipse $1.3 billion when the playoffs and...
"The NBA has enjoyed a rating surge all season. Each round of the playoffs is seeing its largest audience in years."
"Barkley yelled back at the crowd but never actually left the set."
"At 3.71 million, the average audience for games this postseason is up 14% from last year. It is up 4% from 2019, the last time the...
"Golden State has been in nearly all of the league's most-watched playoff games."
"Viewership is also up 12% from last year and 55% from the pandemic playoffs in the Walt Disney World bubble."
"Monica McNutt will step in."
"On the whole, the game averaged just under 7 million viewers."
"The ratings for the play-in tournament were notably strong, with the Lakers-Warriors game leading the way."
Big markets around the country saw ratings drop off 50-plus percent.