"What fits is that it is one of the biggest leagues in the world and people care about it."
The streaming company is reportedly interested in creating a docuseries around the tournament.
“The definition of reach is changing. There’s a lot of opportunity that change will bring.”
The NBA is currently in an exclusive negotiating window with its current national TV rights partners, ESPN/ABC and TNT.
"We know our fans have come to expect us to deliver content through both traditional and emerging methods."