"Women's basketball is a much bigger deal than it used to be, and is a much more popular sport than it used to be."
"Of the top five most watched games of the first round, Tennessee's first round game against Saint Louis and UConn/Vermont led the way."
"Sponsors have not only bought every available in-game ad. They have also bought out the inventory on pre and postgame broadcasts."
"Last year's tournament was the first to have every game on TV and select games on ABC."
It is a stacked college basketball season incoming for the ESPN networks, hosting a total of over 1100 nationally televised games between both Men's and Women's...
The two sides had dueling lawsuits against one another stemming from last year's unplayed NCAA Tournaments.
"It's all about having options which it appears the NCAA has none."