"More than 1.4 million people accessed the network's LIV Golf content across all platforms over the weekend."
There’s much less must see programming on broadcast television than ever before which makes it easier for affiliates to preempt their lineup.
"The network is set to launch on September 1. It will feature 18 hours of live programming every day as well as pre-produced shows and replays."
It is still possible that the giants Disney was anticipating seeing in round one come in for round 2 of bidding.