An average minute audience of 23 million viewers tuned in to witness the pivotal game amid the gelid conditions, rendering it the most-streamed matchup in NFL...
"The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings."
The 15% rise in sports viewing across broadcast channels rendered October to be the third consecutive month of gains in this category.
On average, NFL listeners are 25% more likely to have a household income over $75,000 and also 25% more likely to have a college degree or...
"Some people forget about the passion associated with radio."
The return of football to television this past August helped drive an upsurge in television viewership, propelling the total share of linear television to above 50%...
"As of last measurement, ESPN is in nearly 71.321 million homes while FS1 is available in 71.375 million."
The findings accentuate the importance of direct-to-consumer broadcast platforms, free ad-supported television providers and streaming rights.
The study affirmed that radio reaches a larger share of American consumers than any other media platform, including 91% of adults 18 or older.
“We’ve been finding our way toward having our own offering from a sports standpoint for a little while now."