"The change in viewership makes Super Bowl LVII the most viewed television program in American history."
"The work is not yet done for Nielsen. The company did not get accreditation reinstated for its local television ratings, which are also suspended."
"Data from nearly 5200 households was used in the survey. It showed that the average minute audience was 20% higher than originally thought."
“We wouldn’t put out our number if we weren’t comfortable that it was accurate."
This week’s episode of Media Noise is all about familiar names doing new things. Demetri Ravanos welcomes Garrett Searight and Jessie Karangu to the show to...
Dr. Ed Cohen spent his entire career gathering and making sense of ratings information. He tells Jeff Caves what information is useful to sellers and what...
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
"Fewer people listening for less time is a dangerous combination and should be a flashing red light that dramatic action is necessary."
"The program hasn't been as successful as the company had hoped, with a number of complaints that the meters weren't adequately measuring the correct number of...
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."