"Every good pilot needs a good wing man/woman for optimal success."
"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw...
"Whatver good came from procrastination?"
"You cannot put a price tag on authenticity. It’s very rare and hard to find these days."
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
"Try the 3 E’s: Experience, Exposure, and Education."
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.