"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from...
Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did...
John Goforth left the world of radio sales and found success selling podcasts. Now, his goal is to help others do the very same. iTunes: https://buff.ly/3ysYv3H...
Generating leads is important, so why aren’t more stations investing in the process? Dani Buckley of LeadG2 talks about what so many radio groups get wrong...
On the first episode of Seller to Seller, Jeff Caves welcomes yield management specialist Alec Drake to talk about rate fluctuation and how we get more...
"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a...
Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer...
"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."
"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."