What do you do to stand out? In the highly competitive world of media sales, why should someone choose you? This is something we ask clients...
I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. I’ve always...
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow your opportunity...
Much like we know any publicity is not really good publicity, your customers aren’t always right. In fact, I’d venture to say in my almost twenty-five...
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales? Here’s what I’d say: Dear...
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who sells ideas...
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my phone,...
This week I wanted to write about the positives and negatives of selling a live remote broadcast. The older you are the more likely you are...
“You know what I like most about you? I like that wind blows when you move.” I’ve written about this before, but those words were a...
Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise of the...