Tie into the local team and have two ads ready to go. One if they lose and one if they win.
"In a medium where content is king, Sports Radio offers evolving storylines day after day and even sometimes hour by hour."
"Did you see social media on Friday? Did you see any media at all leading up to Friday? Disney created a 24-hour commercial you could not...
"Living in a silo isn't going to work inside of a radio building these days."
"It’s a never ending cadre of local voices that can be heard on KTRS. All local, all interesting. All supported by local business."
"We’ve been able to survive this tough time because we’ve been willing to do anything and everything to help out our local clients."
This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands of times). ...
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on advertising! I...
What in the world is wrong with us? I mean, seriously. Do you realize how many other jobs there are out there that require so much...
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as they buy....