Bob Lynch, founder and president of SponsorUnited, joins Jeff to talk about getting a buyer’s attention and presenting them with information and insight relevant to their...
The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases? Don’t we...
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to,...
"Technology has forced the marketing world from using calendars to using stopwatches."
No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.
Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.
Tie into the local team and have two ads ready to go. One if they lose and one if they win.
"In a medium where content is king, Sports Radio offers evolving storylines day after day and even sometimes hour by hour."
"Did you see social media on Friday? Did you see any media at all leading up to Friday? Disney created a 24-hour commercial you could not...