"Sportradar was founded in 2001 and is a leader in the data analytics space surrounding sports betting and sports entertainment."
The deal bolsters Bally's online sportsbook technology.
Sportradar is partnering with LiveLike to create emBet which will put live betting odds and lines on sports broadcasts.
Sportradar is one of the leading sports analytics services in professional sports.
"Sportradar is the NFL's exclusive distributor of official play-by-play statistics, including NextGen Stats."