"We have lost trust, and without a radical turnaround, we will continue to do so."
"Once you are in the door of a vertical prospect, the rest is easy."
Demetri Ravanos explains the problem Skip Bayless has created for himself, Derek Futterman tells us how some of the sports media’s biggest names measure their success...
The budget is almost due for 2022, are you due for the budget?
"There is a lot of gold when you mine amongst the P1 Listeners for your station."
"It's the communication business. If you can effectively communicate to a prospect why they should trust you, they are going to want to be in business...
"Remind your client of the best you have to offer."
"If you are not making sure, you receive the proper commission for direct, new or NTR revenue who is?"
"Creating exclusivity increases every spot and live read's value and sends the message that the advertising partners and their success matters to your station."
"We will all lose about 30% of our billing each year, always be prospecting!"