“For me, the best ad was for Google Pixel 6 using Lizzo to help tell the story of the soft racism of photographs.”
"Yeah, no network is turning down $7 million for a 30-second spot."
"NBC reports that it has 40 companies signed up to run their first Super Bowl ad in 2022."
"One interesting trend that DiGisi noted is that the top performing ad on social media has seen a decline in mentions across multiple platforms year-over-year."
"FTX and Crypto.com each purchased ad time from NBC for the February 13th broadcast."
Ad meter participants have the capability of logging into their meters and can watch and rate the Super Bowl commercials.
The beer conglomerate, Budweiser has chosen not air any commercials during the Super Bowl.
"The Journal's Alexandra Bruell writes that many agencies are asking for a way out of advertising commitments in the event that the Covid-19 pandemic makes it...
"FOX Sports EVP for Sports Sales Seth Winter recently told Bloomberg, the network has already sold 60 of their 77 available TV advertising spots."
"The network aired 33 promos for its own programming. NBC aired just 19 during Super Bowl LII."