Despite the dip, Thursday Night Football ratings on Amazon are up 18% compared to the first four weeks of games last year.
Another executive with NFL games as well was quoted as to saying their interest level was at "none."
White's comments came after he reiterated that he believes the Amazon Prime Video broadcast is the best in the NFL.
"I'm very lucky to work alongside you," he said.
"I gotta grind and study and be prepared, be the most prepared guy.”
"He's gotta unleash, right? He'll know he can't hold back."
"I sent him a text (the night of Amazon's regular season broadcast debut in Week 2) that said it's like watching my wife on a date...
That figure represents growth from last week's Steeler-Browns game which averaged 11.03 million viewers.
"Fitz (Ryan Fitzpatrick) is good. Andrew Whitworth is good. It's top to bottom -- maybe Tony Gonzalez is the weak link, I mean, he's fine --...
There was plenty of reaction to how Amazon covered the situation and lacked the awareness to acknowledge what transpired last Sunday.