Has Sports Radio Become Too Dependent On The NFL?
“I am wondering if the NFL extending its calendar in a way to make pro football relevant every month of the year has narrowed our appeal.”
Topic Selection
The Stories Where Our Listeners See Themselves
“The shows that stand out from the pack are the ones that fill the spaces between the A topics in the most interesting ways, and nothing interests people more than themselves and their own opinions.”
Be Smart With Tough Subjects
“You don’t have to be an activist for every cause or offer a lesson on every way the privileged can abuse their power, but you can’t be scared to call out bad actors just because of their multiple championship rings or low career ERA.”
What We Can Learn From NBA Jerseys
There are appropriate times to focus on national stories in local radio, but it’s hard to lose when you set your sites not on being the perfect show, but on being the perfect show for your market.