One year ahead of the 2020 Summer Olympics in Tokyo, NBC announced it will be teaming with Twitter for the games for a daily studio show as well as live coverage and highlights, according to the New York Times.
The studio show will run about 20 minutes and stream live from Tokyo each day. NBC’s Twitter account will hold a poll each morning asking fans which competitors and athletes they’d like to see featured throughout the day.
Although NBC teamed with Snapchat for the 2018 Games in Pyeongchang, South Korea, it wasn’t a convenient one-stop-shop for fans the same way Twitter can be. With Twitter having live coverage rights, this will be the first time NBC permits Olympics coverage outside of direct NBC broadcasting or streaming services.
NBC said in a conference call this deal could see its company bring in $1.2 billion in advertising alone.
