Sam Savage may not be the name you’re most familiar with if you follow Outkick, but he’s a huge part of the brand’s expansion in recent weeks. The longtime digital media executive recently invested in the company, joining forces with Clay Travis and Jason Whitlock, and on this episode he sheds some light on why he chose to invest in Outkick during a rough 2020, what his vision is for the brand’s future, why understanding technology is even more important than brand exposure on traditional media, and where he sees the company directing its focus in the near and distant future.
Additionally, the first 10-minutes include an opening commentary from BSM President Jason Barrett on the status of the Managing The Crisis podcast, the BSM Podcast’s seasonal approach, and the importance of hearing and welcoming different points of view, and providing second chances to those who make mistakes.
ISSUES DISCUSSED WITH SAM:
His background as a digital media executive
Why he chose to invest in Outkick during a rough 2020
The reason for shortening the Outkick name
Luring Jason Whitlock to Outkick from FS1
Whether adding Whitlock could create tension with FOX
If Outkick can survive and thrive without traditional media
Building systems and strategies to increase Outkick’s revenue
Dealing with potential advertiser issues due to activism
What separates successful digital media brands
Outkick’s future plans in the podcasting space
If the goal is to build & sell or be part of Outkick long term
Whether Shannon Terry, FOX or iHeart could become future partners
Which goals he’s set for Outkick’s next 6 months
If the brand plans to add more talent in the near future
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.