The Dodgers on Tuesday announced a multiyear renewal of AM 570′s broadcast rights that includes an equity position in the station for the team.
The agreement with the station’s parent company, iHeartMedia, covers regular-season games, select Spring Training games and potential postseason games, as well as “the opportunity for collaborative programming.”
“We are looking forward to expanding KLAC’s content in this new partnership for our passionate and loyal fan base,” said Dodgers president & CEO Stan Kasten. “We will be teaming up with the fantastic creative team at iHeartMedia on a number of projects and initiatives to enhance our fans’ engagement. And what better team to tell the story than from broadcast talent of Vin [Scully], Rick [Monday] and Charley [Steiner]?”
“We take great pride in delivering Dodgers programming to millions of fans on AM 570 and throughout the country via iHeartRadio,” said Greg Ashlock, president of iHeartMedia Southern California. “The Dodgers are one of the strongest professional sports brands in the country, and this ownership team, through actions on and off the field, has proven its commitment to even further strengthening its bond with the Southern California community. We are excited to expand our partnership with continued focus on the game broadcast experience and jointly produced new local programming for the station.”
The agreement between the Los Angeles Dodgers and iHeartMedia is subject to Major League Baseball approval.
In addition to the team of Scully, Monday and Steiner, AM 570′s “DodgerTalk” show has also been a hit with fans as Kevin Kennedy, David Vassegh and Jorge Jarrin cover the team before and after each and every game.
Scully recently announced he will return for his record 66th season in the booth. Scully calls the first three innings on radio in the simulcasts. Former Dodgers outfielder Monday is in his 22nd season as a Dodgers broadcaster and is in his 30th season overall with the organization. Four-time Emmy Award winner Steiner is in his 10th season as play-by-play announcer for the Dodgers. Monday and Steiner will return to the booth in 2015 as well.
The AM 570 signal covers all five counties in Los Angeles, and the station will continue to provide game broadcasts and pregame and postgame shows to the entire Dodgers Radio Network, which includes 22 stations across the state and country.
Credit to the LA Dodgers website where this story was originally published
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.