A couple of sports media items from the past week that you may not have been aware of. If you have a news tip, press release or promotion worth sharing, please send it via email to JBarrett@hvy.tcp.mybluehost.me.
According to the New York Daily News, WFAN is reducing expenses by trimming the travel of Sweeney Murti and Ed Coleman. The station’s lead reporters for Yankees and Mets coverage had traditionally accompanied each team on all its road trips. That will change this season.
Colin Cowherd released a fascinating Saturday podcast which included an in-depth conversation with Jason Whitlock about a variety of sports media subjects including ESPN’s challenges, the pros and cons of social media, racism in sports and media, why women deserve more inclusion in sports debates, and the reason why Colin avoids talking politics on his program. He also added that Mike Greenberg will be off of Mike and Mike by Thanksgiving. To hear the episode click here.
Our well wishes go out to Vic “The Brick” Jacobs who is undergoing treatment for Stage 3 colon cancer. The Los Angeles radio personality told listeners last Tuesday on the “Petros and Money” show on AM 570 L.A. Sports that he had completed the first round of treatments and would be taking time away to attend to his health. 570 has posted a website link for supporters who wish to post videos of encouragement for Jacobs.
The Detroit Free Press wrote a great piece on 97.1 The Ticket morning host Mike Stone. The article takes a look at Stone’s authenticity and transparency with local listeners, and the way he’s approached his craft for nearly three decades. To read it click here.
With Zach Bye off to Denver to host middays with Brandon Stokley on 104.3 The Fan, Chris Onorato will get an opportunity to produce and co-host Big Board Sports with Rodger Wyland for 104.5 The Team in Albany, NY. Onorato officially starts his new role on March 23rd.
Congratulations to WEEI‘s former voice guy and imaging director Pete Gustin, who has been retained by the FOX News Channel to become the network’s new on-air voice talent. To hear Gustin’s work click here.
On Friday March 24th, former 92.9 The Game and 610 The Fan WFNZ drive time host Marc James steps in for Jim Rome on the CBS Sports Radio Network.
On the upcoming Mac and Monz podcast on WFAN, WWE superstars Enzo and Big Cass will drop by for a conversation prior to their tag team title match at this year’s WrestleMania. Mac and Monz plan to dedicate the entire episode to previewing the WWE’s biggest event of the year.
Northwestern University journalism major Tim Hackett has been named the new radio voice of the Wisconsin Woodchucks. The summer league baseball team begins play in late May.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.